ASIA-PACIFIC – CHINA, AUGUST 2, 2013 – McCann Health and Hong Kong based health communications TT Healthcare joined forces to form TT McCann Health, marking McCann Healthcare’s reentry into the Hong Market.
The new agency will establish a hub in the Pear River Delta region, one of the fastest growing economies in South Guangdong Providence.
John Cahill, Global CEO McCann Health commented, “This combined offering further consolidates and builds on our leadership status in Asia Pacific, TT McCann Health will give us the much needed bandwidth to offer new services to clients across Greater China.”
“TT Healthcare has been the dominant healthcare specialist agency in Hong Kong since its inception in 2002. We’re delighted to be business partners with TT Healthcare in this very important growth region across Hong Kong and the Pearl River Delta for our clients and McCann Health.” said Amar Urhekar, president Japan and executive vice president, McCann Health Asia Pacific.
TT Healthcare will immediately become TT McCann Health. Its office will be based in the McCann WorldGroup office in Hong Kong and will be led by Renee Yeung as its managing director. Yeung will report directly to McCann Health Greater China president David Shen.
Connie Lo, TT Healthcare senior partner and founder, will maintain her role in business development and senior client relationship management at TT McCann Health for the foreseeable future. Shook Leung will be joining the new hub and will be based in Guangzhou as brand Director for Hong Kong and Pearl River Delta. Leung will be responsible for driving innovation and business growth.
“Healthcare and wellness are deeply rooted in the culture of the Cantonese presenting enormous opportunities for our clients who establish a strong connection with consumers and other health stakeholder," said McCann Health Greater China president David Shen." I’m very excited that McCann Health has reentered Hong Kong as TT McCann Health – this will help us elevate our cross- platform service offering to our client roster in Hong Kong and Pearl River Delta. "
Adding to TT McCann Health’s client roster is Arowana, one of the most popular cooking oil brands in China under Singapore-based Wilmar International. The agency won the account this week over a four-way pitch against other 4A agencies. With this business win, TT McCann Health is tasked to develop a fully integrated initiative campaign.
TT McCann Health’s client roster includes: Pfizer, Merck, Ipsen, Takeda, Haemonetics, DKSH, The Society for the Promotion of Hospice Care and Hong Kong Specialist Care Foundation.
