Warc
-
Insight & Intelligence
WARC Creative releases this year’s Rankings with the world’s most awarded works and creative companies
LONDON, UK — The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
Read More » -
Insight & Intelligence
DoubleVerify underlines disconnect between marketers’ intent and action in new APAC report
MANILA, PHILIPPINES — DoubleVerify, a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data…
Read More » -
Insight & Intelligence
WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
Read More » -
Insight & Intelligence
Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
Read More » -
Insight & Intelligence
WARC Media forecasts global advertising spend to surpass $1 trillion in 2024 with dominance by tech giants
LONDON, UK — After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend…
Read More » -
Insight & Intelligence
WARC’s year-in-review: Going beyond monoculture marketing in Asia in 2024
LONDON, UK — As the era of monoculture draws to a close, WARC Asia Editor Rica Facundo directs attention towards…
Read More » -
Insight & Intelligence
WARC on the social shelf: How Asia Pacific is leading social commerce
LONDON, UK — In this installment of WARC‘s APAC Spotlight series, Rica Facundo, WARC Asia Editor, delves into the burgeoning…
Read More » -
Insight & Intelligence
Brand marketing investments to hit record levels in 2024, says WARC
LONDON, UK — Despite very real concerns about the economy, 61% of marketers are optimistic and expect business to be…
Read More » -
Insight & Intelligence
WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
Read More » -
Awards News
The WARC Awards 2024 is now open for entries
LONDON, UK — Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are…
Read More » -
Insight & Intelligence
WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
Read More » -
Insight & Intelligence
WARC shares insights on ecommerce’s role in the growth of the Beauty and Personal Care industry
LONDON, UK — The $430 billion global beauty market is at the vanguard of innovation in ecommerce. From experimenting with…
Read More » -
Awards News
WARC Awards for Effectiveness reveals five new regional competitions
LONDON, UK — Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in its fourth year, the WARC Awards honor the best marketing campaigns…
Read More »
