WPP
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Brand & Business
Elav Horwitz steps into newly created innovation role at WPP
GLOBAL – WPP today announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a new role created…
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Brand & Business
WPP launches WPP Open Pro to empower brands with AI-driven marketing independence
LONDON, UK – WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to…
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Featured
A match made in heaven: WPP’s Open House perfectly displays human-AI harmony and creativity
MANILA, PHILIPPINES – “We’re not just adopting AI; we’re redefining the agency model. Clients today demand agencies that are not…
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People
WPP appoints Baiju Shah as Global CEO of AKQA
LONDON, UK – WPP today announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP’s design and…
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Press Release
Ocean Outdoor unveils The Showcase: A groundbreaking leap in 3D digital Out of Home advertising
LONDON, UK – 3D DOOH pioneer Ocean Outdoor has launched its latest innovation, The Showcase – a cutting-edge, freestanding, immersive 3D…
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Brand & Business
WPP and Vercel expand partnership to accelerate AI-powered digital experience craft
LONDON, UK – WPP, a world leader in marketing services, and Vercel, the complete platform for the web, today announced an expansion…
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New Business
KFC Vietnam appoints WPP Media as Media Agency of Record
HO CHI MINH CITY, VIETNAM – WPP Media, WPP’s media investment group, has been appointed as the media agency of record…
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Awards News
WPP dominates with 168-Lion haul, named Creative Company of the Year at Cannes Lions 2025
CANNES, FRANCE – The Cannes Lions International Festival of Creativity named WPP as Creative Company of the Year for 2025.…
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Brand & Business
WPP and TikTok team up to unleash creative power with symphony AI integration into WPP Open
LONDON, UK – WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate Symphony,…
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Campaign Spotlight
Rewind Romance: Coke Studio brings back the OG love gesture with mixtape
MUMBAI, INDIA – Once upon a time, love wasn’t measured in likes or DMs. It was woven into the little things—handwritten…
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Campaign Spotlight
WPP & Amazon Music join forces in fighting cancer in new ‘Louder Than Cancer’ playlist
LONDON, ENGLAND – Amazon Music and creative agency WPP unveiled “Louder Than Cancer,” a new groundbreaking initiative that unites top…
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New Business
GroupM wins L’Oréal Korea account for media planning and buying
SEOUL, SOUTH KOREA — GroupM, WPP’s media investment group, has been appointed by L’Oréal Korea as its media planning and…
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People
GroupM announces leadership changes in Asia Pacific with new Growth, Client and Strategy Leads
SINGAPORE — GroupM, WPP’s media investment group, announced a series of leadership changes to accelerate business growth and further the…
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