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A small camera for big adventures, the Lomomatic 110 is now available

MANILA, PHILIPPINES — Crafted for those who crave spontaneity and live for carefree moments, the Lomomatic 110 is designed to capture a fragment of every memory with distinctive 110 charm.

This tiny marvel is a pocket-sized companion for life’s unexpected twists and turns. From everyday moments to special occasions, capture a glimpse of life through its sharp glass lens and compact creativity. Available now in the classic silver metal edition and colorful Golden Gate edition, both with additional flash attachments, it’s time to explore the world with the Lomomatic 110.

Small camera, big adventures

Don’t be fooled by its size — this creative companion is bursting with big ideas. The Lomomatic 110 is easy to use even for analog beginners, the sharpest and most trusted 110 camera for seasoned photographers, and a nostalgic voyage for those yearning for the grand old days of 110 film. Opening the door to a world of possibilities with fully automatic settings, controllable ISO, zone focusing, and interchangeable apertures, it can squeeze into all types of small spaces for crazy Lomographic perspectives. Ready for anything, the Lomomatic 110 captures fragments of life. Each frame is a glimpse into a spontaneous moment frozen in time, effortlessly transformed into a vibrant memory.

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First soaring to popularity in the ’70s, the simple yet mighty 110 format made photography approachable and accessible. Though this miniature format faced a period of decline, we brought it back in 2012 and now proudly stand as the sole brand manufacturing new 110 films and cameras, offering an unparalleled selection of creative films, including color negative, black and white, redscale, and LomoChrome films as well as the compact Diana Baby and Fisheye Baby cameras.

WHAT IS 110?

Film format: 110
Lens focal length: 23 mm
Available apertures: Day f/5.6, Night f/2.8
Maximum aperture: f/2.8
ISO: controllable 100, 200 or 400
Shutter speed: Auto (A), Bulb (B)
Focusing: zone focus
Flash: “Day,” “Night,” and “OFF” manual settings, interchangeable color filters included
Multiple exposures: unlimited
Tripod socket: none
Battery: 1 x CR2 (1.5 V)

What is lomography?

In 1992, a creative revolution burst into life, changing the photographic world forever. Its name? The Lomographic Society International. Established by an unruly bunch of happy-go-lucky students, their simple idea exploded into an eccentric global movement and became the wild child of analog photography we know today.

Lomography is a state of mind lurking within everyone. Whether you’re a complete novice or a seasoned pro, you have the power to create something incredible. To support its community’s creative endeavors, the Lomography Society supplies Lomographers worldwide with an ever-expanding range of experimental analog goodies through its Online Shop and global network of retail partners.

Who are lomographers?

Lomographers are anyone and everyone with an analog camera in their hands and a hunger for experimentation. They come in all shapes and sizes, from all four corners of the world, to share their passion for film photography with an equally enthusiastic group of like-minded Lomographers.

If you’re looking for a Lomographer, they’re not hard to spot. Not afraid to break the mold, you’ll find them up a tree, lying under a park bench, probably acting in a seemingly confusing manner, but don’t worry – they’re just having fun, getting a new perspective, and doing whatever they feel like. Over 1 million creative community members are committed to the lomography way of life. They’ve uploaded over 15 million photos to the Community Site, the largest online archive of analog and experimental photography in the world, and continue to keep us on our toes with their endless analog adventures.

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