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Brand & Business: Making Minutes Count in Content Creation with Digital Creative Marketplace GetCraft

Creativity takes on different faces as it drives the economy. While many creatives transform ideas to masterpieces in offce cubicles, brainstorming inside conference rooms, co-working in hubs, some craft their pieces of work in a different realm, but in an equal pace.

Inspired by digital work transformation, GetCraft rises as Asia’s premium creative service marketplace where these freelancers thrive. This content platform was the brainchild of Anthony Reza Prasetya and Patrick Searle, both digital masters. Prasetya brought to the table his work at McCann Erickson, McCann Digital, Sampoerna Foundation, and Social@Ogilvy. While Searle lives and breathes digital, having experience at Social@Ogilvy Indonesia, Wieden + Kennedy, and TechYiZu Business Development Lead at CIC.

Their combined goal is to further change the landscape of creation in both media and advertising. Thus, GetCraft was born in 2014. However, it was only launched in the marketplace in March 2018.


Only a year after its jumpstart, it has grown to cover four countries, including its hometown Indonesia, Malaysia, Philippines, and Singapore. Over 4,500 creative vendors now offer their on-demand services including influencers, publishers, writers and editors, designers, photographers, videographers. GetCraft has curated the marketplace, ensuring all of their creators meet the standards.

With a project in mind, every brand and agency can make content easy with all the tools GetCraft offers. A content seeker can browse portfolios and rate cards of top content creators, refining the search to what topics they are good at, what country they are based, and the cost of the project.

Client briefs will also be a thing of the past with GetCraft’s new tools, with the mantra pushing for less effort in searching, more time in creating. In 2018, it introduced a brief creation tool, a revamp of the older version. They have found out that a signifcant problem most clients face is reaching out to creative vendors quickly. “Initially, discovering the right creative vendors to work with consumed massive chunks of time – a problem our marketplace has tackled with aplomb. However, clients still need to select the creative vendors manually before sending out the briefs” said Patrick Searle, co-founder now Group CEO Patrick Searle said.

With this new mechanism, one need not visit the marketplace rst but instead, go straight to clicking “Request a Quote” which leads to a brief creation page. Here, you can select the creative vendor category and type of content you would like, and ll in the details of your campaign. Once done, click on Send quote invitation and wait for the creative pitches to come in.

With all the projects involved in the production process, monitoring them can be challenging, if not overwhelming. For this purpose, GetCraft also launched the world’s first chat-based content management system.

“We know from experience that managing creative projects can take up to six weeks, and marketers are troubled in keeping up with what is going on. Our project management system is specially designed to eliminate the hassle by centralizing all the work in one platform – streamlining the work ow and payments, and also allows clients to seamlessly interact with creative vendors during projects”, Patrick shared.

GetCraft has worked with over 350 brands, from varied industries including Facebook, Samsung, Microsoft, Unilever, Schneider Electric, Pond’s, Uniqlo, Nestlé, and also with agencies like WPP, Havas, Omnicon Media Group, Dentsu Aegis Network and the Publicis Group.

Optimizing the process for brands and agencies is all but a part of the ever-changing digital structure. All online platforms create ways to make navigation swift and content vendors easier to vet, to catch up with the demands of the industry, increasing at every turn of the clock. With digital maneuvers like this requiring less time but producing the same quality, every seeker and vendor will be in a race pace to create.

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