2nd One Show Entertainment Awards winners announced, six entries win Gold

The awards body that recognizes how entertainment and brands are linked, the One Show Entertainment, announces its 2010 winners.   The One Show Entertainment honors the best in avant-garde creativity in film, television, music, gaming, and related media.

Held at the American Cinematheque’s Egyptian Theatre in Los Angeles last week, the 2nd One Show Entertainment awarded 22 metals, including six Golds.

Creative Artists Agency bagged the most Golds, a total of two, for its work for Microsoft’s “bing-a-thon” under Online Videos, Movies, Webisodes/Podcasts, and Activision for “Guitar Hero” under Integration of Brand in a Music Environment. 

Other Gold winners include: Ogilvy Entertainment for Dupont,"DuPont: Helping Rebuild Greensburg" under Unscripted Series; BBDO New York for HBO, “Cube Film Installation” under Creative Positioning of a Brand Outside Traditional or Online Media; Saatchi & Saatchi Frankfurt for  Main Taxi Frankfurt, "Piss Screen Bluetooth" under Offline Gaming; and JWT New York for Macy’s – "Yes, Virginia" under Specials or One-Time Screening. 


Considering the wide range of media, and specific categories, the One Show Entertainment employed a colorful panel of judges, as well, like, Jury Chair Jae Goodman-Chief Marketing Officer of CAA; Evan Shapiro-President of IFC tv and Sundance Channel; Jordan Levin-Founding Partner/CEO of Generate; Ted Royer-Partner/Executive Creative Director of Droga5; Michael Siegenthaler-Director of Branded Entertainment-Microsoft; Andrew Keller-Co-Executive Creative Director of Crispin Porter + Bogusky; Howard T. Owens-Co-head of Domestic Television-Reveille; Neal Tiles-President of G4 Media; Susan Bonds-CEO of 42 Entertainment; Tera Hanks-Brand Agent of CAA; and Mark D’Arcy-President, Chief Creative Officer of Time Warner Global Media Group.

The 2nd One Show Entertainment Awards winners are:

Branded Applications


Silver
WWF China -"Fate’s in your hands" – Bartle Bogle Hegarty China    



Bronze

Procter & Gamble/Gillette – "uArt" – BBDO New York    â€¨

Volkswagen – "Real Racing GTI" – AKQA 


PlayStation – Sony Computer Entertainment UK – "Killzone 2 Webgame" – Agency Republic    â€¨

Online Gaming


Silver
Frito Lay Doritos – "Asylum 626" – Goodby, Silverstein & Partners    â€¨â€¨

Bronze
Gatorade – "Gatorade NBA 2K9" – OMD    â€¨

NGK Spark Plugs – "Haus of Hotties" – Engauge    â€¨â€¨

Unscripted Series


Gold
DuPont – "DuPont: Helping Rebuild Greensburg" – Ogilvy Entertainment    â€¨â€¨

Bronze
Nivea – "Nivea Hugger or Kisser" – OMD    â€¨

Nike China – "Chase" – Wieden + Kennedy Shanghai    â€¨

Cellular South – "Y’all vs Us" – Young & Rubicam    â€¨

Online Videos, Movies, Webisodes/Podcasts
Gold
Microsoft -"bing-a-thon" – Creative Artists Agency    â€¨â€¨Silver
HBO – "HBO Imagine Integrated Campaign" – BBDO New York    â€¨Lion Nathan – "6 Beers of Separation" – BMF    



Bronze
Sony Ericsson – "Puppy Pulling Power" – Saatchi & Saatchi Frankfurt    â€¨DC Shoes – "Gymkhana Two" – DC Shoes    â€¨LEGO Systems -"LEGO CL!CK" – Pereira & O’Dell    â€¨

Documentaries


Silver
Microsoft – "Dr. Bing" – Creative Artists Agency



Bronze
NYC & Co, and Warner Brothers – "Oasis ‘Dig Out Your Soul’ – In the Streets" – BBH New York


Creative Positioning of a Brand Outside Traditional or Online Media


Gold
HBO – "Cube Film Installation" – BBDO New York    

Silver
HBO/Big Love – "HBO Audio Mural Installations" – BBDO New York    



Bronze
NIKE JAPAN – "NIKEiD GENERATOR" – beacon communications k.k.    â€¨

Specials or One-time Screening


Gold
Macy’s – "Yes, Virginia" – JWT New York    â€¨â€¨

Silver
Cellular South – "Y’all vs Us" – Young & Rubicam    



Bronze
Toyota Motor Corporation Australia – "Country Australia Border Security – Nothing Soft Gets In" – Saatchi & Saatchi Australia   

Integration of a Brand in a Music Environment
Gold
Activision – "Guitar Hero" – Creative Artists Agency    



Silver
Adobe – "John Mayer Augmented Reality Music Video" – BLITZ



Bronze
California Milk Processor Board – "White Gold i-tunes" – Goodby Silverstein & Partners" 


State Farm – "Los Felinos de La Noche" – FiRe Advertainment/Alma DDB    â€¨â€¨

Offline Gaming
Gold
Main Taxi Frankfurt – "Piss Screen Bluetooth" – Saatchi & Saatchi Frankfurt  

Silver
ESPN Monday Night Football – "Monday Night Football "Interactive Storefronts"" – Wieden+Kennedy New York    â€¨

Henkel Rubson – "Chaos at Home" – DDB, Paris    â€¨

Theatrical and DVD Releases


Silver
Lionel – "Lionelville" – Creative Artists Agency   

adobo magazine.  The Word on Advertising.