If we had a dollar for every time we correctly guessed the Grand Prixes at Cannes Lions, we would have enough money to take us to…the aiport.
But seriously, judging creative work is a complex experience that spans days and nights in a windowless room with only coffee and sandwiches for sustenance. So the 4As-P wants everyone to put themselves in the shoes of the Cannes Lions jury, even if only for a few hours.
This June 18, Friday, the 4As hosts the Cannes Prediction Night, at the UGL office. There are two sessions, one at 5pm and another at 7pm. Tickets are at an affordable PhP 250 each.
4As-P actually borrowed the idea of Cannes Prediction Night (and the reel as well) from Leo Burnett, which has been hosting its own Cannes Prediction Nights all over the world, since 1987. Fifty spots, chosen by a team of Leo Burnett’s biggest creative chiefs, are presented as the ads most likely to bag a Lion.
So come and see if you agree with them. More to the point, see if you have what it takes to spot THE winner.
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