SAO PAULO, BRAZIL – Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce.
To introduce the new item, BK® is rolling out its latest campaign in partnership with AlmapBBDO, inviting Brazil’s lawyers to issue their impartial opinions – since there are probably comparisons out there alleging that BK®’s newest sandwich looks like a copy of its competitor’s famous burger.




What most people don’t know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK®’s signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavor.
The logical conclusion might be that BK® is free to “copy the copy” – after all, they’d be copying themselves. But the thing is, the new BK® Taste is no copy. It’s flame-grilled like barbecue, can have one, two, or three patties, and it’s cheaper, too.
So at participating BK® Drives across Brazil, lawyers presenting their valid Brazilian bar association IDs got a BK® Taste 1.0, completely free.
The campaign launched on TV and Burger King® social media, as well as OOH, ensuring maximum visibility.
The Product
The BK® Taste 1.0 has a soft sesame bun, a 100% beef flame-grilled patty, fresh lettuce, tomato, onion, melted cheddar, and the brand-new smoky Taste sauce. Now, if you’re really hungry, the BK® Taste 3.0 has three 100% beef flame-grilled patties.
CREDITS
Agency: AlmapBBDO
Client: Burger King® – Zamp S.A.
Title: BK® Taste for Lawyers
Product: BK® Taste
President and CEO: Filipe Bartholomeu
CCO: Pernil
Executive Creative Directors: Fernando Duarte and Henrique Del Lama
Creatives: Fernando Saú, Hiroito Takahashi, and Isabella Remelli
COO: Fernanda Tedde
Client Services: Renata Carvalho, Barbara Gava, and Shedia Marzouk
CSO: João Gabriel Fernandes
AV Production: Diego Villas Boas, Victor Alloza, and Marcia Granja
CDMO: Rafaela Melo De Oliveira Alves
Media: Mel Carvalho Quesada, Frederico Lopes, Fernanda Mariano, Rebeca Dipold
FILM PRODUCTION CREDITS
Production Company: SENTIMENTAL FILME
Scene Director: GUILHERME PETRY
Executive Producer: MARCOS ARAUJO
Production Liaisons: SHEILA SOUZA AND WANDA TIGRE
Creative Research:
Production Coordinator: CHÉLIDE TEIXEIRA SCHULAI
Assistant Production Coordinator:
DP: FLÁVIO ZANGRANDI
Art Director: PEDRO HENRIQUE RODRIGUES
Assistant Directors:
Production Manager: RENATA PICHECO
Post-Production Coordinator: ANITA NADAI
Post-Production Liaison: THAIZ ROSALINO
Editors: LUCAS CÂMARA AND RAFAEL CEREDA
Post-Production: DONMAR (LUCAS MARINI AND DIEGO NASCIMENTO)
Colorists: DANIEL MENDES AND ALEX CARVALHO LOPES
Audio Production: Jamute
Executive Audio Producer: James Feeler
Musical Producers: James Feeler and Charly Coombes
Sound Engineers: Eduardo Barbosa, Otávio Bertolo, Marcelo Filho, and Sanjai Cardoso
Coordinators: Julianna Zuppo, Letícia Nunes and Juliana Pompeu
Liaisons: KikiEisenbraun, Hingrit Nistche and Carolina Oliveira
Social Media: Jotacom
CEO: Jurgis Figueiredo
Creative VP: Fabio Mello
Content VP: Jaderson Alencar
Head of Creative: Luiz Barrela
Associate Creative Directors: Fellipe Camarossi and Matheus Mendes
Creatives: Beatriz Ottaiano, Gabriel Souza, Isabel Cassab, Marcus Perrone, and Raissa Maia
Head of Content: Brunno Maceno
Content Coordinator: Simone Bispo
Content: Marcela Felix, Natalia Rodrigues, Bianca Tostes, Eduardo Loures
Community Management: Gustavo Barbosa, Breno Amorim
Influence: Daniel Bovolento, Tatiane Martins
Head of Projects: Mariane Cunha
Project Managers: Nicole Andrade and Gabriela Andrade
Producers: Beatriz Lamarão, Talita Bragante, Henrique Xavier
Client Approval: Igor Puga, Giulia Galizia Queiroz, Pedro Henrique Laguardia, Paulo Henrique Maioli, Ítalo Lôbo, Ayme Alves, Deborah Patrocinio