TOKYO – November 13, 2013 – Ogilvy & Mather Japan has announced the appointment of Fred Kendall as Managing Director of RedWorks Japan K.K. effective November 1, 2013.
Kendall joins Redworks from Sandbox, where he most recently served as Managing Director of the boutique design and branding firm. A seasoned marketing professional, Kendall has worked on some of the top brands in the world including Nissan, P&G, Kirin, Danone and many others. He has been based in Tokyo since 2000.
In his new role, Kendall will strengthen the agency’s Digital production services, and expand RedWorks’ capabilities across print, design adaptation, campaign execution, broadcast, video and content production services, which run across all divisions of Ogilvy & Mather Japan Group.
In announcing Kendall’s appointment, Akihiko Kubo, President of RedWorks Japan K.K. and President & Group Representative of Ogilvy and Mather Japan GK commented, “ We are very fortunate that we have Fred as Managing Director for our delivery and production operation, RedWorks. With his leadership we foresee significant opportunities to drive cost effective delivery for Ogilvy and Mather’s and RedWorks’ own clients.”
Kendall commented, “I am excited to join the RedWorks and Ogilvy & Mather team. Working with this team under the leadership of Aki Kubo, I am confident we will be capable of providing our clients with top notch creative and marketing services.”
