ASIA PACIFIC, 4 AUGUST, 2010- JWT Beijing has been awarded the brand communication business for Wu Gu Dao Chang, an instant noodle brand under COFCO (China Oil & Foodstuffs Corporation) after a competitive creative pitch involving agency players Grey, Publicis and Bates. The assignment will include the roll out of TV, print, outdoor, digital and point of sales executions.
JWT Beijing began working with COFCO four years ago. Since then, the agency has been assigned to various projects for the COFCO group, including branding campaigns, EXPO promotion, as well as the brand communications for sub brands Lohas and Le Conte, the company’s meat products, and others. This newly assigned project deepens the long-standing business relationship between the two parties.
Andy Xu, General Manager of JWT Beijing commented on the new triumph, "COFCO and JWT Beijing have a very strong partnership and we are extremely happy to continue this partnership with the addition of the Wu Gu Dao Chang brand. It is our goal to help clients build their brand equity with the most engaging and effective communications and marketing campaigns, using the most up to date marketing tools. The key to our success is that all of our communications campaigns are based on the deep and accurate understanding of client’s business needs in order to maximize their investment."
Andy added: "A strong and stable management team is also a big contributing factor to the fast growth of our office. The seamless work amongst all of our departments, lead by Polly Chu, CCO; Rich Shiue, ECD; Dan Ingall, Director In Charge and Delia Liu leading the Beijing planning team, guarantees us the momentum for our continued growth."
