ASIA-PACIFIC — SHANGHAI, CHINA, FEBRUARY 16, 2011 — Ogilvy Public Relations Worldwide/Shanghai announced today that it was named retainer China PR agency for HARMAN Consumer Group, an affiliate of HARMAN International, a leading global provider of premium audio and infotainment solutions.
The award follows a competitive pitch against five agencies for the HARMAN account. The company’s brands include JBL, AKG, Harman Kardon, Infinity, Lexicon and Mark Levinson.
To enhance brand awareness of HARMAN’s consumer products and increase their market share in China, Ogilvy PR will conceptualize and launch an integrated communications campaign, including digital, offline events and traditional media approaches, to reach consumers across age groups. To demonstrate the superior sound and performance of HARMAN products, Ogilvy PR will design a series of parties which will be hosted by celebrity musicians, DJs and film directors in the metropolitan centers of China’s key cities.
Koay Chee Meng, VP and GM of HARMAN Consumer Group, Greater China, said,” We were impressed with Ogilvy PR’s acute understanding of the professional audio industry in China and the unique strategy they presented which will help us to connect with our consumers here. Ogilvy’s digital expertise and strong network in China were also important contributors to their strong pitch.”
Debby Cheung, Group Managing Director of Ogilvy PR China, said “It is such an honor and joy to be appointed by HARMAN Consumer Group as their first PR retainer agency in China. It’s another client which sees the value in combining both digital and offline PR solutions.”
