ASIA-PACIFIC, AUGUST 2010 – The Spikes Asia call for entry ads by JWT Singapore bring back award-winning ads and give them an Asian twist. With fortune cats instead of bunnies, an eight-armed Hindu god instead of a dancing woman, and a Thai tuk-tuk instead of a convertible, the ads remind the viewer of the power of great ideas while staying true to Asian culture. The Apple iPod, Sony Bravia and Mercedez Benz ads referenced in the Spikes Asia materials have been included on the right for your appreciation.
< height="178" width="250 " alt="" src="/global//UserFiles/Fortune cats. " /> < alt="" style="width: 236px; height: 177px;" src="/global//UserFiles/bravia bunnies. " />
< height="178" width="250" alt="" src="/global//UserFiles/Meditation. " /> < alt="" style="width: 236px; height: 177px;" src="/global//UserFiles/ipodsixarmlady. " />
< alt="" style="width: 209px; height: 148px;" src="/global//UserFiles/Tuk-Tuk copy. " /> < height="148" width="275" alt="" src="/global//UserFiles/mercedes-slk-skidmarks. " />
Brief/Description: As the region’s leading advertising award show, Spikes Asia not only rewards innovative ideas, but also recognises work relevant to Asia’s rich cultures. With this in mind, JWT Singapore puts an Asian spin on world-renowned ads. The result is a print campaign Spikes Asia can proudly call its own.
CREDITS:
Client: Spikes Asia
Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Directors: Koh Hwee Peng
Art Director: Karan Dang
Copywriter: Kenneth Chia, Gao Yuanheng
Illustrator: Tay Kok Wei, Karan Dang
Planner: Gino Borromeo
Exposure: Print, Poster, Web banners
Break Date: June 2010
