Values Rock! It’s judgement day on Thursday afternoon, as two years’ worth of upstanding-citizen ads vie for honors in TV, print, radio, ambient and direct. This year saw a record number of entries, according to Ad Foundation Executive Director Linda Gamboa.
Gamboa elaborates that this year’s Araw Values Awards (AVA) competition has a number of firsts. Two new awards will debut: People’s Choice (sponsored by ABS-CBN), and Student’s Choice. The latter is in connection with the Araw Values Roadshow, which will tour schools next year, “to reach the young people,” according to Ad Foundation chair Johnip Cua.
This year also marks the first year of support from media tycoon Gabby Lopez. Aside from sponsoring the People’s Choice award, Lopez will be lending the spanking-new Dolphy Theater for the awards night on Dec. 8 – the first time any company outside the Lopez Group will be allowed to use the venue. “This is because I want to really help the Ad Foundation,” Lopez said.
