ASIA-PACIFIC – September 24, 2013 – Google has released its first ever Asia-Pacific YouTube Ads Leaderboard, which names the 10 ads on YouTube that resonated most with audiences across the region over the past year. The leaderboard measures both popularity (organic views) and promotion (paid views).
“On YouTube, great brands are more than advertisers, they’re communities. And these communities are made up of real human beings: storytellers, musicians, athletes and comedians,” said John Merrifield, Google’s Chief Creative Officer in the Asia-Pacific.
“When creative minds embrace the sight, sound and participation of online video, they move beyond advertising into the ranks of YouTube’s most beloved stars,” he added.
Of course, viral ads like Metro Trains’ "Dumb Ways to Die" and Dove’s "Real Beauty Sketches" are on the list–but neither of them are number one! Read on to see this year’s top ten YouTube ads in Asia:
10: Lifebuoy’s "Help a Child Reach 5" by Lowe:
9: Air New Zealand’s "Hobbit" by DraftFCB:
8: Samsung Mobile’s "Introducing GALAXYS4" by Cheil:
7: GoPro Camera HERO3 ad by the GoPro Media Team:
6: Call of Duty’s "Surprise" trailer for Black Ops 2 by 72andSunny:
5: Pepsi Max’s "Test Drive" by TBWA\Chiat\Day:
4: Dove’s "Real Beauty Sketches" by Ogilvy Brazil:
3: Metro Trains’ "Dumb Ways to Die" by McCann Melbourne:
2: Evian’s "Baby & Me" by Havas:
1: Turkish Airlines’ "Kobe vs. Messi: Legends on Board" by Alametifarika:
