MANILA, PHILIPPINES — Coca-Cola Creations, Coca-Cola’s limited edition creation hub, is dropping a remix for its newest limited-edition flavor, a collaboration project with Grammy-nominated artist Marshmello. The remixed flavor will be available in Singapore, Malaysia, Thailand, and the Philippines.
As the brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca-Cola™ bottles captures the feeling of mixing chart-topping beats in a limited edition drop.
“It was great to collaborate with Coca-Cola™ on this limited-edition drop,” said Marshmello. “We created a vibe-y blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love
it too.”
One might think Marshmello’s Limited Edition Coca-Cola would be marshmallow-flavored, but as with the epic drops that fill his sets, the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola is a refreshing fusion of the artist’s favorite flavors, strawberry, and watermelon, mixed with a great Coca-Cola taste.
“Music – just like Coca-Cola™ – has such an amazing power in connecting communities and creating opportunities for shared experiences,” said Teejae Sonza, marketing director for Trademark Coca-Cola of the Coca-Cola ASEAN & South Pacific operating unit. “For this second Coca-Cola Creations drop we are doing here in ASEAN & South Pacific, we sought to add an unexpected remix of flavors to a great Coca-Cola taste, and Marshmello is the perfect collaborator.”
She further added, “It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite fans to immerse themselves in Mello’s world.”
Fans can the mix for themselves as Marshmello’s Limited Edition Coca-Cola™ in Zero Sugar variant drops in Singapore, Malaysia, Thailand, and the Philippines this August 2022. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola™ partnered with For people on the packaging design.
Coca-Cola™ continues to explore unique innovations and unexpected collaborations driven by creativity and cultural connections. Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub via www.coca-cola.com/creations, where several different digital experiences can be enjoyed. They can also follow Coca-Cola on Facebook, Instagram, and Twitter to know the latest stories.
