ASIA-PACIFIC – SINGAPORE, OCTOBER 2011: A fundraising and awareness campaign conducted by the staff at Yahoo! Singapore raised more than SGD 50,000 in support of the Children’s Cancer Foundation (CCF) and reached out to Singaporeans to raise awareness about the cause.
The project ran from October 10 to 14 on the Yahoo! Singapore front page and featured articles and interviews with children and families affected by cancer. This was the first project by Yahoo! under the “Purple Hope” banner, a community initiative supporting local causes through fund-raising and awareness building.
At the finale event which took place at Yahoo! Singapore office, 10 enthusiastic Yahoos sacrificed their locks of love in support of the cause and had their heads shorn by professional hairstylists, Jean Yip. Sharing in the event, during a fleeting visit to the regional headquarters in Singapore, was Internet legend and co-founder of Yahoo! Jerry Yang, together with Rose Tsou, the Senior Vice President of Yahoo! Asia Pacific.
The CCF, which was founded in 1992 with a mission to improve the quality of life for children suffering from cancer and their families, was chosen for this first “Purple Hope” initiative after one of the Yahoo! staff made a personal pledge during the Hair for Hope campaign earlier in the year. Lorna Tan, Finance Director at Yahoo! Singapore is already one of CCF’s highest personal contributors and it was a show of team support to further her lead and adopt CCF as the first project partner for the Yahoo! “Purple Hope” programme.
