ASIA-PACIFIC – SINGAPORE, AUGUST 3, 2012: Ten Gold Medals and five Silver Medals were given away at the recently concluded APPIES 2012 in Singapore. The winners were selected from 100 shortlisted entries showcasing 48 global brands submitted this year.
APPIES chief judge Leanne Cutts, vice president for marketing at Kraft Foods Asia, said, “We were delighted by the representation of the different agencies from different places at the APPIES this year. The campaigns made us laugh and made us cry… We had a lot of fun. However, the ideas that really impressed us were those that spoke to both the head and the heart.”
According Goh Shu Fen, chairperson of the APPIES and co-founder & principal of R3, the entries this year showcased “the best storytelling with campaigns that had drama, suspense, emotion, humor, and depth. But behind every story showcased implementation and most of all, effectiveness. It was this fusion of ‘big idea’ creativity, heartwarming narratives and outstanding commercial success that was awarded and celebrated at APPIES 2012.”
In addition, five presenters were given the Best Presenter Awards, one of them is Jaideep Kibe, Coca-Cola Philippines sparkling category director, who presented the OFW Project Campaign.
Kibe said that the APPIES 2012 has been an “extremely pleasant experience due to the diversity of thinking, of ideas and the ways they are brought to life…. I loved seeing all the liquid and linked ideas that were presented over the two days and it was eye-opening to see how multiple platforms were used effectively.”
The two-day festival was organized by the Institute of Advertising Singapore (IAS), and supported by SingTel, MEC, Asia Pacific Breweries (APB), and Singapore Press Holdings (SPH). The awards ceremony took place on July 30.
Gold Medal winners
1. Campaign: Pass it on
Category: Pro-Bono/Government/Cultural
Advertiser: Sri Lanka Eye Donation Society
Country: Sri Lanka
Agency: Leo Burnett Solutions Inc., Sri Lanka
2. Campaign: Saffola Oats, ‘Do More with Oats’
Category: Food & Beverage
Advertiser: Marico India
Country: India
Agency: McCann Worldgroup., India
3. Campaign: Student Suicide Prevention Drive
Category: Pro-Bono/Government/Cultural
Advertiser: Maitri Foundation, Mumbai
Country: India
Agency: McCann Worldgroup, India
4. Campaign: The Web is What You Make Of It
Category: Consumer Services
Advertiser: Google
Country: Singapore
Agency: BBH Asia Pacific, Singapore
5. Campaign: Curious Holiday Inn-cidents
Category: Consumer Services
Advertiser: IHG (Holiday Inn)
Country: China
Agency: Ogilvy & Mather Shanghai, China
6. Campaign: Idea 3G
Category: Consumer Services
Advertiser: Idea Telecom
Country: India
Agency: Lowe Lintas & Partners, India
7. Campaign: Ong & Raj
Category: Pro-Bono/Government/Cultural
Advertiser: Health Promotion Board
Country: Singapore
Agency: DDB Worldgroup, Singapore
8. Campaign: The OFW Project
Category: Food & Beverage
Advertiser: The Coca-Cola Export Corporation
Country: Philippines
Agency: The Coca-Cola Export Corporation
9. Campaign: Shave Sutra – Or, How To Turn A Mundane Solitary Chore Into Pleasurable Duet
Category: Non-Food FMCG
Advertiser: P&G India
Country: India
Agency: BBDO India
10. Campaign: The Royal Project
Category: Consumer Services
Advertiser: Sizzler (Minor Food Group)
Country: Thailand
Agency: Y&R Thailand
Silver Medal winners
1. Campaign: Parachute Advansed Body Lotion – Making touch the language of love
Category: Non-Food FMCG
Advertiser: Marico India
Country: India
Agency: McCann Worldgroup, India
2. Campaign: Tiger Blue Xmas
Category: Food & Beverage
Advertiser: Vietnam Brewery Limited
Country: Vietnam
Agency: Leo Burnett Vietnam
3. Campaign: Tide Collars
Category: Non-Food FMCG
Advertiser: P&G International Operations Pte. Ltd., Singapore
Country: India
Agency: Leo Burnett, Mumbai, India
4. Campaign: New House? Or New Furniture?
Category: Consumer Services
Advertiser: DFI Home Furnishings Taiwan Limited
Country: Taipei
Agency: Ogilvy & Mather Advertising, Taipei, Taiwan
5. Campaign: Meetha at home!
Category: Food & Beverage
Advertiser: Cadbury India
Country: India
Agency: Presenter: Ogilvy & Mather, India
Best Presenter Awards
1. Kittipong Veerataecha: Chief Strategy & Innovation Officer, Y&R Thailand
2. Jaideep Kibe: Coca-Cola Sparkling Category Director, The Coca-Cola Corporation, Philippines
3. Luke Nathans: Regional Development Director, APAC, iris Worldwide, Singapore
4. Dhiren Amin: Group Planning Director, McCann Worldgroup India
5. Yousuf Rangoonwala: Brand Partner (Planning), BBH India Pvt Ltd
