Asia continues to strengthen its presence at the 2026 Cannes Lions International Festival of Creativity, with agencies from Singapore, India, Mainland China, Japan, Taiwan, Malaysia, and the United Arab Emirates earning shortlist placements across the Health & Wellness and Pharma Lions categories.
Ogilvy Singapore posted the most shortlist appearances from the region, four, across three campaigns and earning two shortlist appearances in the OTC Products category.
India followed with four shortlisted campaigns from four agencies while Ogilvy Shanghai placed two shortlist appearances, both for “Viagra Blue Brands.”
Rounding out the regional shortlist are Dentsu Inc. Tokyo with “Waves of Will Powered by NTT” for NTT Human Informatics Laboratories, Grey Kuala Lumpur with “Odyssey” for BookXcess, Landor Dubai with “The Coolest Ihram” for Saudia, and Ogilvy Taipei with “1 for 3” for GSK Biopharmaceuticals.
Health & Wellness Lions
OTC Applications
- “Love Hurts” by Ogilvy Singapore / VML South Africa, Johannesburg for Vaseline (Singapore / South Africa)
- “Vaseline and the Real Nigerian Prince” by Leo Singapore for Vaseline Body Oil (Singapore)
OTC Products
- “Art’s Missing Period” by DAVID London / Ogilvy Singapore for Kotex (United Kingdom / Singapore)
Health & Wellness Tech
- “Waves of Will Powered by NTT” by Dentsu Tokyo for NTT Human Informatics Laboratories (Japan)
Brand-Led Education & Awareness
- “Indianis Dentris” by The Refinery Mumbai / Brand David Communications Mumbai for Colgate Toothbrush (India)
- “Project Golden Minute” by McCann India for Johnson’s Baby (India)
- “Renu vs the City” by Ogilvy Mumbai for St. Jude India ChildCare Centres (India)
Corporate Image & Communication
- “The Coolest Ihram” by Landor Dubai for Saudia (United Arab Emirates)
Health Services & Facilities
- “Ek Tara Project” by Ogilvy Bangalore for Titan Eye+ Eyewear (India)
Holistic Wellbeing & Mindful Living
- “Odyssey” by Grey Kuala Lumpur for BookXcess (Malaysia)
Pharma Lions
Branded Product or Service Promotion
- “Viagra Blue Brands” by Ogilvy Shanghai for Viagra (Mainland China) – Integrated
- “Viagra Blue Brands” by Ogilvy Shanghai for Viagra (Mainland China) – Direct
Unbranded Product or Service Promotion
- “1 for 3” by Ogilvy Taipei for GSK Biopharmaceuticals (Taiwan)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Health & Wellness shortlist.
Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage direct from Cannes.
