Thirteen campaigns from Asia and the Middle East have made this year’s Media Lions shortlist, out of 141 entries recognized worldwide at the 2026 Cannes Lions International Festival of Creativity. The region’s entries span seven markets: Singapore, the United Arab Emirates, South Korea, Malaysia, Taiwan, India, and Kazakhstan.
FP7 McCann posted the most shortlists from the region, four, built on two campaigns: “Spots for Shops” for Parkin and “Recipe for Change” for Puck, each recognized in two different categories.
BLKJ Havas Singapore follows with three shortlists, all from one campaign, “A.I. Irresponsibly” for Brewlander, which landed in Local Brand, Challenger Brand, and Breakthrough on a Budget. DMINUSONE, Seoul and VML Singapore tie for third with two shortlists each — DMINUSONE for “The Life-Saving Receipt” with Chorogusan for Children, VML for “Lux My Algorithm” with Lux.
Consumer Goods
- “The Sponsored Truth” by Leo, Kuala Lumpur for Samsung Malaysia (Malaysia)
Healthcare
- “Wearable Robot Weathercaster” by Innocean, Seoul for Hyundai Motor Company (South Korea)
Travel, Leisure, Retail, Restaurants & Fast-Food Chains
- “Let It Fly” by Publicis KSA, Jeddah / Saatchi & Saatchi ME, Dubai for Saudia Airlines (Saudi Arabia / United Arab Emirates)
Consumer Services/Business to Business
- “Spots for Shops” by FP7 McCann, Dubai for Parkin (United Arab Emirates)
Use of Print
- “Untaught History Edition” by Impact BBDO, Dubai for Annahar (United Arab Emirates)
Small-Scale Media
- “The Life-Saving Receipt” by DMINUSONE, Seoul for Chorogusan for Children (South Korea)
Use of Social Platforms
- “Lux My Algorithm” by VML Singapore for Lux (Singapore)
- “DU – Unstoppable Network – Wandernet” by Mindshare Dubai / TBWA\RAAD, Dubai for DU (United Arab Emirates)
Audience Insights
- “The Life-Saving Receipt” by DMINUSONE, Seoul for Chorogusan for Children (South Korea)
Data-Driven Targeting
- “Lux My Algorithm” by VML Singapore for Lux (Singapore)
Co-Creation of Branded IP
- “Recipe for Change” by FP7 McCann for Puck (United Arab Emirates)
Local Brand
- “A.I. Irresponsibly” by BLKJ Havas Singapore for Brewlander (Singapore)
Challenger Brand
- “A.I. Irresponsibly” by BLKJ Havas Singapore for Brewlander (Singapore)
Single-Market Campaign
- “Vaseline and the Real Nigerian Prince” by Leo Singapore for Vaseline (Singapore)
- “Vim Ka Mahakadhai Record” by Mindshare India for Vim (India)
- “Goodnight, See You for Breakfast” by Ogilvy Taipei for McDonald’s (Taiwan)
Social Behavior
- “Box to Beds” by Ogilvy Mumbai for Amazon (India)
Breakthrough on a Budget
- “A.I. Irresponsibly” by BLKJ Havas Singapore for Brewlander (Singapore)
Corporate Purpose & Social Responsibility
- “Recipe for Change” by FP7 McCann for Puck (United Arab Emirates)
- “Spots for Shops” by FP7 McCann for Parkin (United Arab Emirates)
Market Disruption
- “Whiskas Locator” by Ogency Almaty for Whiskas (Kazakhstan)
Media Execution
- “Love is in the Hair” by Essencemedia Com for Pantene (Israel)
Cultural Engagement
- “Laws Under Attack” by TBWA\RAAD, Dubai for International Committee of the Red Cross (ICRC) (United Arab Emirates)
- “Rooftop Revival” by LePub, Singapore / LePub, Milan for Heineken (Singapore / Italy)
Use of Channel Integration
- “Kung Fries” by Starcom Taiwan, Taipei / Leo Taiwan, Taipei for McDonald’s (Taiwan)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Media shortlist.
Check our adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage from Cannes.
