MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
The best parts of life are the memories made through spontaneous decisions. So, in the brand’s latest film, various people clad in Levi’s are seen letting their instincts lead them from one exciting experience to the next. Driving home the message that the iconic denim brand is the perfect fit for any last-minute adventures you may have, the ad revels in the ability to feel secure and comfortable while letting go and being your most authentic self.
When it’s made in Singapore, it’s made with an unexpected twist. In this Singapore Tourism Board spot by Publicis Groupe Singapore, each experience in the city is done with its own unique Singaporean flair. From stargazing and forest baths to workouts and museum visits, there’s more than meets the eye as Singapore — where nature and the bustling city meet in a vibrant center of culture — transforms even the most ordinary activities into extraordinary memories.
Honoring 120 years of Ford, Wieden+Kennedy Shanghai’s nostalgic film follows three kids and their passion for thrills and explorations as they grow up. The campaign highlights the desire to move forward and its presence that spans decades through these three individuals who relish in the euphoria of moments that temporarily fulfill this need in their coming-of-age — like bike rides, rollercoasters, and grocery cart races — until they’re finally grown up and meet their respective perfect matches: the Ford Mustang, Ford Bronco, and Ford Explorer Timberline.
BMB’s latest spot for Breast Cancer Now doesn’t pull any punches. It’s straightforward about the tragic reality that comes with secondary breast cancer: the people who have it don’t have much time left. To raise awareness about the incurable diagnosis, the film features portraits of people diagnosed with secondary breast cancer getting real about this reality and what they would do if they had more time.
Wien Nord Serviceplan diverts cliche tourism ads that spoonfeed the audience about tourist attractions and every single detail about the location in the fall campaign for Burgenland Tourism. Rather than random shots of scenery and activities, the film series highlights the beauty and richness of Burgenland through vignettes of character actor Nicholas Ofczarek enjoying a delectable feast comprised of the best food and wine of each location. With the intimate, close-up shots of the mouthwatering meals and Nicholas’ bacchanalian reaction to each one, the series celebrates each Burgenland region just through the tastes its land and culture offers.