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Agencies from UAE secure 15 shortlists in these Experience Lions for Cannes

CANNES, FRANCE — Cannes Lions International Festival of Creativity has gotten the ball rolling as more and more winners get announced throughout the week. Many outstanding works from the top creative minds across the world are yet to be awarded, though, so keep an eye out for the entries shortlisted in the remaining categories. 

Winners for categories under the Experience section will be announced as part of the day four highlights. This includes the Brand Experience & Activation Lions, the Innovation Lions, and the Mobile Lions.

Eight Asia countries, namely UAE, India, Turkey, Japan, Singapore, South Korea, Taiwan, and the Philippines, are represented in the shortlists of these categories, with 31 shortlists all in all from across the region. 

Sponsor

15 of these shortlisted works belong to agencies based in UAE. These Dubai-based shortlisted entrants include Leo Burnett Dubai, ‿ And Us, FP7 McCann, DDB Dubai, and Impact BBDO.

Find the complete list of shortlisted Brand Experience & Activation Lions, the Innovation Lions, and the Mobile Lions works from Asia here:

Brand Experience & Activation

Healthcare

  • “Pollution Pencils” by Wunderman Thompson for Haleon

Retail

  • “The Hidden Room” by Leo Burnett Dubai for Home Box
  • “Couchella@Ikea” by Ikea Taipei and Ogilvy Taiwan for Ikea

Media/Entertainment

  • “Sole Music” by ‿ And Us for Sole Music 

Not-for-profit / Charity / Government

  • “Knock Knock” by Cheil Worldwide for Korea National Police Agency
  • “The Undeniable Street View” by ‿And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS

Social Engagement & Integration for Live Experience

  • “The Heinzjack” by FP7 McCann for Heinz

Use of Mobile and Devices

  • “Knock Knock” by Cheil Worldwide for Korea National Police Agency

Gaming-led Brand Experience

  • “Unbranded Menu” by Leo Burnett Manila for McDonald’s

Customer Retail / In-store Experience

  • “The Giving Room” by DDB Dubai for Ikea
  • “Is That Heinz?” by Wunderman Thompson Turkey for Heinz

Customer Acquisition & Retention

  • “Self-Check Out” by Leo Burnett Dubai for K-Lynn

Live Brand Experience or Activation

  • “The Heinzjack” by FP7 McCann for Heinz
  • “The Drive-Thru School” by Leo Burnett Dubai for McDonald’s
  • “The Giving Room” by DDB Dubai for Ikea

Guerrilla Marketing & Stunts

  • “The Heinzjack” by FP7 McCann for Heinz

Launch/Re-launch

  • “Fuel Station” by Gigil for Netflix
  • “Airtel 175 Replay” by Leo Burnett Mumbai for Airtel Telecommunications

360 Integrated Brand Experience

  • “The Call” by Publicis Middle East for Jeep”

Local Brand

  • “Frequencies of Peace” by FP7 McCann  for Babyshop

Single-market Campaign

  • “The Responsible Manhole” by Dentsu Creative Mumbai for TVS Motors
  • “Is That Heinz?” by Wunderman Thompson Turkey for Heinz
  • “The Everything Book” by Dentsu Creative Gurgaon for Vedantu

Social Behavior

  • “Waxing Lady Tutorials” by Impact BBDO for Gharpar/Indus Hospital

Cultural Insight

  • “The Unsustainable Thobe” by Wunderman Thompson Dubai for Heinz

Corporate Purpose & Social Responsibility

  • “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein

Innovation

Scalable Innovation

  • “Lay’s Smart Farm” by Leo Burnett Mumbai, Pepsico Gurgaon, and Cropin Bangalore for Lay’s

Product Innovation

  • “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.

Mobile

Connected Devices/Wearables

  • “Sole Music” by ‿ And Us for Sole Music 

Targeted Communications

  • “Fiama Talking Memes” by Brand David Communications and Ogilvy Mumbai for Fiama

The winners for these categories will be announced on June 22, 2023.

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