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Cannes Lions 2022: Serviceplan Group crowned Independent Network of the Year, Serviceplan Germany awarded Craft Agency of the Year

CANNES, FRANCE — Serviceplan Group enjoyed a triumphant week at the Cannes Lions International Festival of Creativity, kicking off the week with as one Gold Lion in Outdoor for Netflix “The Art of Stealing” on Monday and a Grand Prix and three Gold Lions for PENNY “The Wish” in Film Craft on Tuesday, and ending it at the final awards ceremony on Friday night with the accolades of “Independent Network of the Year” for Serviceplan Group, as well as “Craft Agency of the Year” for Serviceplan Germany and 2nd place “Independent Agency of the Year” for Serviceplan Germany. Also on Friday night, a Titanium Lion was awarded to Serviceplan Innovation and Serviceplan Korea for Dot Pad.

The total summary of awards for Serviceplan Group is comprised of; one Grand Prix, one Titanium, four Gold, three Silver and three Bronze Lions as well as Independent Network of the Year (Serviceplan Group); Craft Agency of the Year and 2nd Place Independent Agency of the Year (Serviceplan Germany).

Cannes Lions awarded work from Serviceplan Group agencies in Germany, the USA (Pereira O’Dell), Korea (Serviceplan Korea) and Poland (Gong Poland). The winning work was for clients Adobe, AROYA, Dot Inc., Netflix, Newtown Action Alliance and PENNY.


The awarded work demonstrated the broad global footprint and ÜberCreativity of Serviceplan Group, including campaigns created in America, Europe and Asia, and also shows the broad range of skills of the Group, with Cannes Lions awarding creativity and craft (PENNY: The Wish), media (Newtown Action Alliance: #NotComingHome), branded entertainment (Adobe: What Whack Wears); and technological innovation (Dot Incorporation: Dot Pad and Dot Go).

Here is the full list of Serviceplan Group awards at Cannes Lions 2022:

  • Independent Network of the Year: Serviceplan Group
  • Craft Agency of the Year and 2nd place Independent Agency of the Year: Serviceplan Germany
  • PENNY ‘The Wish’ – Serviceplan Campaign and Neverest: 1 Grand Prix and 3 Gold (Film Craft), 1 Silver (Film)
  • Dot Inc. ‘Dot Pad. The first smart tactile graphics display’ – Serviceplan Innovation and Serviceplan Korea: 1 Titanium
  • Netflix ‘The Art of Stealing’ – Gong Poland: 1 Gold (Outdoor)
  • Adobe ‘What Whack Wear’s – Pereira O’Dell: 1 Silver (Entertainment)
  • Dot Inc. ‘Dot Go. The first object interaction app for the visually impaired’ – Serviceplan Innovation and Serviceplan Korea: 1 Silver (Brand Experience & Activation)
  • AROYA ‘Freedom Grams’ – Serviceplan Innovation and Serviceplan PR & Content: 1 Bronze (Design)
  • Newtown Action Alliance #NotComingHome – Serviceplan Bubble, Serviceplan Creative Board, Serviceplan PR & Content, Plan.Net, St. Elmo’s Hamburg and Mediaplus: 1 Bronze (Media)

Serviceplan Group Global CCO Alexander Schill said, “I’m over the moon with this result and so deeply proud of my colleagues from our agencies in Europe, the USA and Asia, as well as thrilled for our clients. With this wide range of awards covering four different categories and three continents, as well as the Independent Network of the Year and Craft Agency of the Year accolades, we took another step to prove that the dream our founder Dr. Peter Haller had over 50 years ago, of a fully integrated agency marrying the skills of creative, media and experience, never gets old but can be turned into a truly international, award-winning magic formula in the long run.”

Serviceplan Group CEO Florian Haller commented, “Cannes Lions is the global benchmark for creative excellence, so it’s absolutely incredible for Serviceplan Group has been named Independent Network of the Year and has had the most awarded year at Cannes in our more than 50-year history. I’m so proud of everyone within the Group who worked so hard to push through the difficult pandemic years, and I’m thrilled that we have won for work from our agencies in three different continents for a wide range of expertise.”

Serviceplan International Worldwide Executive Creative Director Jason Romeyko said, “Together with Markus Noder, we are so proud of our incredible journey to internationalization. ‘Independent Network of The Year’ is a real coup for all our offices stretching from Europe to Asia right through to the United States. Beyond the outstanding achievements of our winners, everyday every single one of our 5,000+ colleagues within the entire Serviceplan Group has contributed to this ÜberCreative result. A huge thank you to our clients for choosing innovative communication derived from the collaboration of all disciplines, talents, cultures, media, data and technology.“

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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