Asia’s momentum at the Cannes Lions International Festival of Creativity 2026 showed no signs of slowing on Day 4, as brands built for long-term relevance continued to outperform across the festival’s most business-driven categories.
Vaseline further cemented its position as one of Asia’s standout brands of Cannes Lions 2026, collecting additional Lions through “Vaseline Verified,” “Vaseline Originals,” and “Vaseline and the Real Nigerian Prince,” while agencies including Ogilvy Singapore, Leo Singapore, Dentsu Tokyo, Dentsu Creative Jakarta, and TBWA\Hakuhodo added to the region’s growing medal haul.
“Vaseline Verified” alone collected more Lions this year across three separate categories after its highly successful tour-de-force last year, picking up the Grand Prix on the Health & Wellness and Social & Creator Lions.
Creative Business Transformation Lions
Ogilvy Singapore led Asia’s performance in Creative Business Transformation Lions, with “Vaseline Verified” earning both a Silver and a Bronze Lion.
Silver Lion
- “Vaseline Verified” by Ogilvy Singapore for Vaseline (Singapore)
Bronze Lion
- “Vaseline Verified” by Ogilvy Singapore for Vaseline (Singapore)
Creative Effectiveness Lions
“Vaseline Verified” continued its winning run with another Silver Lion, while Dentsu Tokyo added a Bronze Lion for “My Japan Railway.”
Silver Lion
- “Vaseline Verified” by Ogilvy Singapore for Vaseline (Singapore)
Bronze Lion
- “My Japan Railway” by Dentsu Tokyo for JR Group (Japan)
- “Vaseline Verified” by Ogilvy Singapore for Vaseline (Singapore)
Creative Strategy Lions
Ogilvy Singapore secured Asia’s sole Creative Strategy Lion through “Vaseline Verified.”
Silver Lion
- “Vaseline Verified” by Ogilvy Singapore for Vaseline (Singapore)
Brand Experience & Activation Lions
Brand Experience & Activation Lions showcased a diverse regional performance, with winners from Singapore, Indonesia, and Japan highlighting the power of participation-led brand experiences.
Bronze Lion
- “Vaseline and the Real Nigerian Prince” by Leo Singapore for Vaseline (Singapore)
- “Vaseline Verified” by Ogilvy Singapore for Vaseline (Singapore)
- “Hear in Hijab” by Dentsu Creative, Jakarta for Wardah (Indonesia)
Creative Commerce Lions
Ogilvy Singapore extended the “Vaseline Originals” winning streak with another Bronze Lion in Creative Commerce.
Bronze Lion
- “Vaseline Originals” by Ogilvy Singapore for Vaseline (Singapore)
Innovation Lions
Japan rounded out Asia’s Day 4 winners with a Silver Lion for “Radio Time Machine,” recognizing TBWA\Hakuhodo’s innovative work for Nichii Gakkan Co., Ltd.
Silver Lion
- “Radio Time Machine” by TBWA\Hakuhodo, Tokyo for Nichii Gakkan Co., Ltd. (Japan)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. See the complete list of winners here.
Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage from Cannes.
