Asia continues to build momentum at the 2026 Cannes Lions International Festival of Creativity, with agencies from Mainland China, Japan, Taiwan, Singapore, and the United Kingdom/Singapore earning shortlist placements across the Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport categories.
Ogilvy Taipei emerged as the region’s strongest performer, securing two shortlist spots with “The Switch Hit” for Mikkeller & Ugly Half Beer. The campaign was recognized in both Sports Live Experience and Social Behaviour, making it the only Asian work to earn multiple shortlist appearances across the four Entertainment-related Lions announced.
Japan followed with four shortlisted campaigns across the Entertainment categories while Mainland China added two more shortlist appearances through McCann Shanghai and TBWA\Media Arts Lab Shanghai.
Singapore also featured on the shortlist through Ogilvy Singapore.
Entertainment Lions
Fiction Film: 5–30 Minutes
- “CNY Glad I Met You | Shot on iPhone” by TBWA\Media Arts Lab, Shanghai for Apple iPhone (Mainland China)
Non-Fiction Film: 5–30 Minutes
- “Art’s Missing Period” by DAVID, London / Ogilvy Singapore for Kotex (United Kingdom / Singapore)
- “Goodbye RX-7: Saying Farewell to a Dear Friend” by LUCK, Tokyo for Mazda RX-7 (Japan)
Entertainment Lions for Gaming
Brand Integration for Games
- “Silent Cleaning” by Whatever, Tokyo for Magiclean Quickle Wiper (Japan)
Use of Humour
- “Capybarapy” by McCann, Shanghai for Hoegaarden (Mainland China)
Entertainment Lions for Music
- “Fries Beat 2025” by Dentsu Inc., Tokyo for McDonald’s Mc Fry (Japan)
Entertainment Lions for Sports
Sports Live Experience
- “The Switch Hit” by Ogilvy, Taipei for Mikkeller & Ugly Half Beer (Taiwan)
Social Behaviour
- “The Switch Hit” by Ogilvy, Taipei for Mikkeller & Ugly Half Beer (Taiwan)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out the complete Entertainment shortlist.
Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage direct from Cannes.
