JAKARTA – November 18, 2013 – Havas Media Group’s media brand Arena has been awarded the global media account of Indonesia’s largest food manufacturer Indofood after a competitive pitch process, Havas Media Group announced in a press release.
The annual media spend of Indofood in 2013 will exceed US $180 million by year end, according to Nielsen figures.
The agencies vying for the account included Carat, Initiative and incumbent Mindshare.
Arena, which currently handles the digital business of some of Indofood’s brands, will handle media planning and buying for their entire portfolio of brands.
Havas Media Group launched the Arena brand in key markets in Asia Pacific earlier this year on the back of global LG Electronics win.
Commenting on the win, Riadi Sugihtani, CEO of Havas Media Group, Indonesia, said, “Our incisive understanding of Indofood’s business challenges and a strategic approach to addressing these challenges was pivotal in helping us win the clients trust. For the second round of the pitch, a combination of our Meaningful Brand analysis and a manifesto conceived through our internal ideation group Collab did the magic. Throughout the entire process, support from our global and regional teams has been extraordinary.”
He added that the agency is “committed to partnering with Indofood in their aggressive business ambition in the next five years as well as building their corporate reputation as a responsible and meaningful company, which scores well on health”.
Vishnu Mohan, CEO of Havas Media Group, Asia Pacific, said, “Indofood is a strong Asian brand with a very sophisticated and forward looking marketing team and exactly the kind of clients that we take delight in partnering with. This win is another feather in the cap of our Indonesia office which has been going from strength to strength each year.”
According to Anastasia Sutadji, Indofood’s Chief Marketing Officer, “Havas Media Group understood our business challenges and they demonstrated how they can help overcome those challenges and add value to us. We were impressed with the engagement plan they specifically outlined. It shows true commitment to be our strategic partner.”
Havas Media Group Indonesia has witnessed an impressive new business momentum in 2013, with flagship brand Havas Media winning blue chip brands like H&M, Kakao Talk, LPS and AIG Insurance. The agency has been rated highly by RECMA with a #1 ranking among media agencies in the Compitches report and #2 for overall profile.
Indofood is a leading Total Food Solutions company that manufactures the production of raw materials until their processing into consumers products. It operates four Strategic Business Groups:
Consumers Branded Products, one of the leading packaged food producers in Indonesia
Bogasari, producer of wheat flour and pasta
Agribusiness: palm oil, cooking oil, margarine, shortening, rubber, sugar cane, etc.
Distribution with the most extensive network in Indonesia
