DM9 JaymeSyfu, Cheil achieve Grand Prix glory at AD STARS 2013

The Ad Stars 2013 Awards Night was held at the Busan Exhibition and Convention Center (BEXCO) in Busan Korea on August 24.

Speaking at the event was jury president and Havas Worldwide vice-president Jacques Séguéla, who was all smiles as he praised the organizers for spearheading the idea of a festival that was open to the public, calling it a “festival of ideas” as opposed to a “festival of money”.

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Fresh from their stellar performance at Cannes earlier this year, DM9JaymeSyfu did the Philippines proud, scoring a Grand Prix in Mobile for their Smart TXTBKS initiative, as well as a Grand Prix of the Year award for Public Service Anouncement, in addition to a Gold in Public Service Advertising (for Human Rights) for their ‘Bury the Past’ for Gabriela. Ascending the stage to receive the Grand Prix were DM9JaymeSyfu agency head Merlee Jayme and executive creative director Eugene Demata, whose proud brandishing of the Philippine flag drew cheers. The campaign was also the recipient of a special Grand Prix of the Year award in Public Service Announcement, which includes a US$ 10,000 cash prize.

Philippine agencies continued their winning streak with Leo Burnett scoring Crystal in Public Service Advertising for their ‘Tree’ and Iceberg’ works for WWF, while BBDO Guerrero received a Gold for their ‘The Fun Phenomenon’ for the Department of Tourism and Bronze honors in Radio for their Saridon series of spots. DDB Philippines received a Silver for their Pacquiao Positive campaign for Pepsico. TBWA\Santiago Mangada Puno was the recipient of a Bronze in Film for ‘Nativity’. Under Innovation, Y&R Philippines, Inc. was recognized with Crystal wins in Innovation and Outdoor for their Dengue Bottle initiative.

Cheil Worldwide was the recipient of the other Grand Prix of the Year award (in the Product and Services category) for their "Bridge of Life" for Samsung Insurance. Agency of the Year went to Innocean Worldwide, while Publicis received a nod for Network of the Year.

Brazil’s Leo Burnett Tailor Made’s ‘My Blood is Red and Black’ scored multiple Grand Prix wins for its innovative approach to blood donation, taking top honors in Innovation, Integrated, PR and Public Service Advertising.

Winners were selected from a record 12, 079 entries from various countries by a panel that were whittled down to 1,704 finalists by a round of preliminary judging presided over by 155 judges from around the world.

Finalists were judged by an international panel of jury presidents that included Havas vice-president and chief creative officer Jacques Séguéla (Film, Outdoor, Outdoor), Mori Inc. Tokyo creative director Morihiro Harano (Interactive, Mobile, Interactive Craft, Direct), McCann Erickson China executive vice president Tomaz Mok (PSA, Place Brand, Entertainment Promotion, Film Craft), eYeka global business director Rafe Ring (Innovation, Diverse Insights, Effectiveness, Campaign Presentation Video, Media, Branded Content, PR, Promotion, Design) and BBDO Guerrero chief creative officer David Guerrero (Print, Print Craft, Outdoor Craft, Integrated).

The Ad Stars closing party was held at the Novotel Ambassador Hotel in Busan, where judges, agency personalities, organizers and invited guests celebrated the night away with freeflowing food and drink.