GLOBAL – JULY 16, 2012: Two of the world’s leading independent advertising and marketing communication networks ICOM and IN join forces to form the largest independent network union called ICOM + IN.
The new organization will have more than 100 agencies under its roof, the most number of agencies of any independent global network offering the broadest geographic coverage. The billings of the new network are expected to be US$3.5 billion with gross income exceeding US$500 million. Initially, both networks’ websites (www.icomagencies.com andwww.inglobalnet.com) will reflect the changes and continue to be updated.
The parnership will enable each party to serve clients with a wide range of services. “The most important outcome of this exciting endeavor is we will have more talent and expertise in many more markets. We will be the first independent network to truly focus on serving international clients,"said Patrick Walhain, president of ICOM
The new network will have an expanded global presence with integrated agencies in developed as well as new and emerging markets. Additionally, the network will contain specialist agencies that will tackle digital, branding, social media, mobile, media, public relations, ethnic marketing, healthcare and luxury goods.
Initially, the new network board will consist of all current board members of the two organizations. In early 2013, a revised board structure will be created. ICOM executive director Gary Burandt will become managing director of the new organization.
Based in the U.S ., the network will be organized into Asia/Pacific, Europe/Africa, Latin America, Middle East/ North Africa and North America with regional centers in Bangkok, Paris, Sao Paulo, Cairo and Atlanta.
“We expect a very smooth transition because our networks have similar legal structures, values, spirit of cooperation and dedication to the success of our clients,” said Miguel dos Santos, president of IN.
In many countries where both ICOM and IN have representatives, there is little overlap because many of the IN agencies are specialists in specific communications disciplines.
ICOM has a proven record of quality service to member agencies and experience in handling international campaigns over the years for clients such as Gallo wines, Navistar engines, Crocs shoes, Ebly foods, Atkins diet plan and Case construction equipment. “We have worked very hard to preserve a special culture of sharing, and we continue to do so,” Burandt said. In addition to the specialist agencies, IN brings a strong network of general agencies in Europe, Africa and the Middle East.
