AMSTERDAM, JULY 19, 2013 – Koeweidan Posta has been rewarded with a Red Dot Award because of its design for King Willem-Alexander’s Amsterdam City Dressing Inauguration.
The inauguration was filled up with 1100 flags and banners, more than 500 abri’s and mupi’s, 30 dressed up buildings and 140,000 paper crowns that were handed out in an event attended by spectators from more than 50 countries.
Koeweidan Posta is well known for their visual identity work for national and international brands like HEMA, Start People, Getronics, Eureko/Achmea, Nationale Nederlanden, De Doelen and the Amsterdam Music Theatre.
Red Dot Awards is an international design competition that aims to distinguish business activities through design. Red Dot is a symbol of belongingness in design and business. Expert juries from the areas of product design, communication design, and design concepts carefully judged the participants. The winners received glamorous awards presentations, internationally distributed red dot design yearbooks, exhibitions in the red dot design museums in Germany and Singapore and touring exhibitions around the world.
The juries were Gordon Bruce, who owns a design firm and have been a design consultant for 40 years; Hideshi Hamaguchi, director of strategy at Ziba Design; mangodesign’s Andrea Finke-Anlauff; and designer and consultant, Wolfgang K. Meyer-Hayoz.
“Red Dot provides each jury member a unique opportunity to contribute to something that is greater than the whole while being part of something that is immensely engaging, educational and rewarding for all”, said Bruce.
