GLOBAL – UNITED KINGDOM, SEPTEMBER 19, 2012 – McCann Enterprise has proven its value among its clients during the last three years. And this year, it is expanding its capability globally, according to EMEA McCann Worldgroup president Gustavo Martinez.
The initiative, born out of McCann London, is a full service business-to-business (B2B) communications agency which offers integrated communications including specialized capabilities in strategic corporate branding and visual identity through to brand advertising, digital marketing and content creation. McCann Enterprise will operate globally as a unique and specialist B2B micro network within McCann Erickson.
Its expansion has already started with offices in Singapore and Munich this year, on top of working closely with existing B2B expertise within McCann Erickson in New York, Salt Lake City, Sao Paulo and elsewhere. Plans for additional new-dedicated McCann Enterprise offices are already in the pipeline for next year.
McCann Enterprise, an expansion of the McCann advertising agency’s communications offering, continues to be led by managing director Stephen Meade and creative director Will Shepherd. Its growth to date has been driven by a number of international assignments from key clients, including Nestle Professional, Tata Communications, Tata Steel, Merck Animal Health, Toshiba, Fiberweb, DSM, Skandia, Deloitte, McKinsey, Akzo Nobel, SG Blocks, Kimberly Clark and Cargill ETM.
Nick Brien, Chairman and CEO of McCann Worldgroup, said, "Empowering, motivating and unifying an organization around its business strategy is at the core of what McCann Enterprise is designed to deliver. It is what every major CEO is looking to achieve today and it is something that McCann Enterprise has become particularly good at delivering for its clients."
Meade added: "We believe the strongest brands are shared cultures where employees own and express the idea that powers their business. It is our role to help senior management articulate the strategic essence of the enterprise and communicate that powerfully. Our process is designed to deliver an ‘Energising idea’ that is unique and proprietary to every business and help it live and breathe that idea."
