MANILA, OCTOBER 17, 2012 – McCann Worldgroup Philippines’ chief innovation officer Donald Lim has been recognized as the 2012 Digital Marketer of the Year at the Agency Leadership Awards (ALA) for the agency’s innovation programs which successfully steered client brands and businesses to growth.
ALA is the only show in Asia-Pacific which recognizes leading business visionaries’ achievements and honors their contributions towards Asia’s economic development. The gala ceremony, held in Dubai’s Taj Palace Hotel, was attended by nearly 150 senior leaders and decision makers, together with bureaucrats from various countries and government officials.
Lim, who is also the Managing Director of the Agency’s digital discipline MRM, is driving McCann Worldgroup Philippines’ innovation programs with digital as a pivotal pillar. In one year, McCann’s digital push gained fruition- the agency won 4A’s Agency of the Year for Digital Excellence, the Gold Boomerang for the IMMAP (Internet & Mobile Marketing Association of the Philippines), while marking unprecedented campaign successes for Coca-Cola ‘The OFW Project’, Bank of the Philippine Islands’ ‘Chris Lao: Binaha na Naman’ and Nescafe’s
Facebook page (the country’s number one Facebook brand page in terms of fan base and engagement).
MRM continues to set records as it rolls out cutting edge proprietary tools such as the Digital
Brand Health which is now being utilized within the McCann network, particularly in Japan, Thailand, China, Malaysia, Indonesia, Taiwan and Philippine offices.
Furthermore, the group holds the distinction of having the most number of Google AdWords Professionals and leads in shaping the digital industry through senior level involvement in various organizations. Early this year, MRM launched the country’s first ever immersive digital mentorship program – the MRM Digital University.
McCann Worldgroup Philippines Chairman & CEO Raul Castro said, “The ALA win demonstrates the key role of digital in McCann’s commitment to transform brands and grow our clients’ businesses.”
Commenting on the recognition, Lim said he is “happy and humbled at the same time. It’s an incredible achievement and I share this with McCann and the local digital marketing industry. This is a testament to the Filipinos’ elevated capabilities in the regional and global digital marketing realm.”
The ALA is hosted by the Asian Confederation of Businesses, in partnership with top global marketing guilds, including the CMO Council, CMO Asia and World Brand Congress. McCann’s Lim bested nominations from participating countries including China, the UAE, Japan, Korea, Taiwan, Sri Lanka, Singapore, Saudi Arabia, Turkey, Hong Kong, Cyprus, Indonesia, Iran, Bahrain, Afghanistan, Lebanon, Brunei, Oman, Nepal, Pakistan, and Israel, among others.
