MANILA, AUGUST 28, 2013 – Mobext Philippines’ P&G In-Store Tablet Marketing campaign bagged Silver at the Mobile Marketing Association’s Smarties APAC Awards, held Friday (August 23) at Singapore.
The campaign won under the Lead Generation/Direct Response/Conversion category. It was the first in-store tablet-marketing program in the country, distributed across 325 marketers. The agency created interactive applications for Procter & Gamble’s 20 brands, which allowed customers to consume to video ads, rich media content, and interactive applications using in-store tablets . There were also digital games, digital coupons and in-store raffle promos. This solution resulted to a 32% increase in basket size of the P&G’s brands.
"To be recognized in the region is a huge boost not only for Mobext as an agency but for Philippine mobile marketing in general. Asia-Pacific is home to the most diverse mobile markets in the world, and we proved that mobile work done in the Philippines can compete with the very best in Asia,” commented Arthur Policarpio, head of Mobext APAC and concurrent chief executive officer of Mobext Philippines.
