fbpx
SheCreative Network
Archived

People N’ Rich drives momentum with new business

ASIA-PACIFIC – JAPAN, JANUARY 21, 2013 – Despite the anxious economic climate, advertising and branding agency People ‘N Rich-H registered a 20 percent growth last year from new business wins with work that can be counted among the best in its canon.
 
The agency is part of the worldwide Hakuhodo Group, Japan’s second largest agency network with a global footprint covering 68 offices in 18 countries, plans to work closely with its counterpart in targeting multinational Japanese businesses that have identified Malaysia as a key market. 
 
Among its key new business wins include National Gas Company, KL Metropolis by Naza TTDI, Saito Academy of Security Management, Saito College, Astalift and Meditag. The agency’s expanded scope of services for existing clients ranged from Fujifilm’s launch of Fujifilm Instax, Fujifilm X-Pro1 and Fujifilm X-E1 Premium interchangeable lens camera. People ‘N Rich-H also spearheaded the launch a series of Hitachi home appliances from refrigerators to air-conditioners and washing machines, and the Suzuki Nex, a fun, trendy, and spirited scooter targeted at the younger generation.
 
One of the more exciting new business wins was Astalift, an internationally renowned anti-ageing skincare brand from Japan, by Celsius, a People ‘N Rich division. An alluring print advertising campaign and finely crafted poster work for Astalift gave the brand the desired boost in reaching its target consumer segment.
 
Hitachi and Suzuki also received an inspired makeover in its creative campaigns for the brands via television, print, radio, and below-the-line collateral material. The launch of Fujifilm’s Instax camera, designed to capture and print priceless moments instantly, was created via an integrated engagement strategy including online, experiential marketing, and outdoor components that helped propel sales beyond its initial projections.
 
“One of the hallmarks of our success is the perpetual thrust for excellence,” said Victor Chen, director of client management. “We restructured the agency last year with some high profile new hires and consolidated our business divisions to work as an integrated entity. These initiatives translated to a 70 percent pitch conversion rate leading to the acquisition of some highly sought-after new clients.”
 
Training investments and portfolio building
 
When not involved in pitches, maintaining clients, or in production, People ‘N Rich invested in building its portfolio of proprietary services including the shopper marketing discipline, activation and experiential marketing.
 
This year, the agency plans to expand its investments in digital, integrated media offering and promoting Enrich Media, the media planning unit of People ‘N Rich, with distinctive tools that enable tracking and return-on-investment research.
 
Media Consortium Corporation (MCC), the Group’s independent media entity, had a tremendous year of new business growth from acquisitions in the property, fast food and FMCG sectors.  Two other divisions in the Group, Ambient and Display Asia, also won new business from Western Union, F&N, and Visa, and Greentech, Kuwait Finance House, Bank Simpanan National, and Corridor Utara respectively.
 
People ‘N Rich also launched THINK, a customized training program developed jointly with 95 percent the Advertising Academy, to equip the agency’s staff across all divisions to guide them in leading conversations, originate and express fresh ideas meaningfully, and sharpen their skills in new competencies.
 
People ‘N Rich Group CEO Dato Rishya Joseph explained that training is implemented company-wide as a mandatory function in its commitment to keeping abreast of the changing times.
 
“Traditional advertising is at the crossroads now as occurring conversations will be utilized in product innovation and design, and brand monitoring will increase in sophistication as companies begin to understand the ‘why’ of consumer chatter as well as the who, what, and when,” Joseph said. “The robust business models today must incorporate analytics as social media becomes truly amalgamated into all marketing efforts.”
 
According to Joseph, while there is an enormous sense of achievement from last year’s new business wins and growth from its existing clients, maintaining good quality work remains a top priority.
 
Although barely into the New Year, People ‘N Rich is already off to a flying start with Celsius and Enrich winning new business in the automotive, and consumer packaged goods categories.
 
Photo: People N’ RIch director of client management Victor Chen and CEO Dato Rishya Joseph
 

Partner with adobo Magazine

Related Articles

Back to top button