Schweppes releases new brand campaign via GPY&R and Revolver Films

ASIA-PACIFIC – AUSTRALIA, FEBRUARY 18, 2013 – GPY&R Melbourne has created a new brand campaign for client Schweppes Australia, which further explores their longstanding positioning of “Schweppervescence”.

Launched last night with the new TVC titled ‘Tumble’, the campaign focuses on the energetic, invigorating and sensorial nature of Schweppes.

Ben Goss, senior brand manager at Schweppes said: “Schweppervescence has always been about the sensory experience – the whoosh of gas as the bottle is opened, the dance of the bubble as it’s poured, the tingle on the tongue – and this new campaign is designed to capture and convey the feeling of this experience. We’re thrilled with this latest campagn from Patts Melbourne and excited to see the feeling of Schweppervescence bought to life in such an epic way."

Ben Coulson, chief creative officer, GPY&R ANZ added: "This is one of those projects that comes along very rarely in advertising and has that wonderful mix of things to make it happen; a brave client who understands their brand and has the confidence to take the high ground, an A-Grade production company firing on all cylinders and an idea that was a delight to bring to life."

The TVC aired nationally, launching with a 60-second version across all commercial TV networks in a roadblock media buy through media agency Carat.

CREDITS

Agency: GPY&R Melbourne

Executive Creative Director: Ben Coulson

Director: Steve Rogers

Senior Writer: Evan Roberts

Senior Art Director: Chris Northam

Agency Executive Producer: Romanca Jasinski

Group Account Director: Mat Cummings

Senior Account Director: Matilda Hobba

Strategy: Tom Ward, Tom Ding

Production Company: Revolver Film