GLOBAL – UNITED KINGDOM, JULY 19, 2013 – In promotion of its Premier League coverage, Sky Sports launched the television commercial ‘Meet the Beckhams.’ The ad made by Brothers and Sisters will air in London TV this Sunday.
In the spot, special effects were used to show several versions of Beckham overlapping on screen as he enjoys watching Sky Sports wherever he wants. The ad sells iewing convenience and flexibility Sky is able to give its customers through Sky HD and Sky 3D.
Throughout the 60-seconder, Beckham is seen watching Sky Sports on TV, laptop, smartphone and mobile tablet in a variety of locations including his London home, over lunch at a pie and mash shop and backstage at a TV studio.
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"I was quite amazed that they were able to recreate a pie and mash shop on a film set, the attention to detail was incredible,” commented Beckham. “The ad shows how crucial Sky is to the lives of their customers at home and on the move, how people can use it no matter how busy their lives are.”
"The series of Beckhams are seen through a typical day staying in touch with his passion for sport using the various technological touch points to access Sky, including his smart phone, tablet, TV and laptop. The autobiographical style of the ad shows Beckham in a way we’ve never seen him before – relaxed, off guard and in his down time. David Beckham genuinely loves watching sport on Sky using Sky+ and Sky Go. What could be better than a glimpse into the life of the most iconic man in the world, showing how Sky fits perfectly into his new life in London?” said Andy Fowler, founder of Brothers and Sisters.
In addition to TV ad, the campaign will also run across print, outdoor, digital and through social media channels. It has been developed by agencies Brothers & Sisters and Inferno.
Stephen van Rooyen, Sky managing director for sales and marketing said: “One of the most celebrated and iconic players of all time, there’s simply no one better than David Beckham to help us launch the biggest ever season of Premier League football on Sky Sports. With Sky Sports customers able to enjoy an unrivalled range of sport on their own terms – whether at home in stunning high-definition or on the move through Sky Go – as well as more live Premier League matches than ever before, there’s never been a better time to join Sky.”
Earlier this year, Beckham has joined Sky as an ambassador wherein he will be playing a significant part to support grassroots sport and encourage participation across Britain and Ireland. This includes using the power of sport to change lives through the Sky Sports Living for Sport initiative, which in collaboration with schools nationwide helps improve the lives of more than 30,000 young people each year.
CREDITS
Project name: Meet the Beckhams
Client: BSkyB, Barry Skolnick, Group Creative Director
Creative agency: Brothers and Sisters
Creative Director: Brothers and Sisters
Copywriter: Brothers and Sisters
Art director: Brothers and Sisters
Media agency: Mediacom
Media planner: Mediacom
Production company: Rattling Stick
Director: Ivan Bird
Editor: Jonnie Scarlett @ The Quarry
Illustrator: n/a
Post-production: Golden Square – Rod Norman, Danny Etherington (Online) MPC – Jean Clement Soret (Grade)
Soundtrack composer: Composers: Orlando Murden / Ron Miller- "For Once in my Life" (version by Stevie Wonder)
Audio post-production: Wave – Parv Thind
