THE PHILIPPINES, MAY 28, 2012: Global online advertising provider Tribal Fusion has been ranked as the highest-reach display-advertising provider in the Philippines by audience measurement solution Effective Measure.
According to Effective Measure’s audience measurement system OpenView, Tribal Fusion reached 6.1 million unique browsers in the Philippines in March, 36% of the country’s total internet population.
Effective Measure said the figures put Tribal Fusion at the top of its rankings for ad networks, which as a whole reached 17.8 million unique browsers, a significant increase over the same period last year.
Dinesh Arasaratnam, regional director, Southeast Asia, Effective Measure, said: “As more Filipinos engage with the internet, we believe that Tribal Fusion will quickly become a key player in the region.”
Tribal Fusion, which is a division of global digital advertising company Exponential Interactive, first opened its office in the Philippines two years ago.
Rovy Rivera, Tribal Fusion business development manager in the Philippines, said: “We are seeing Filipino consumers keeping up with global trends – increasingly communicating online, engaging with social media, consuming and distributing content digitally and largely dependent on the internet for entertainment. Tribal Fusion is quick to learn about these emerging consumers – their demographics, lifestyles, behaviors – enabling us to engage with them effectively."
