ASIA-PACIFIC – SINGAPORE, SEPTEMBER 12, 2012 – In Singapore, from September 16-18 2012, the Spikes Asia Festival for Creativity, sponsored by Omnicom Group, will provide ambitious young marketers the remarkable and exciting opportunity to learn about the importance of creativity in business.
The second Young Spikes Marketers Academy, led this year by Temasek Polytechnic Business Faculty lecturer Dennis Toh Kheng Huat, will be attended by a cohort of 25 young marketers and brand managers (aged 30 and below) from client organizations such as adidas, Asia Pacific Breweries, P&G, DBS and many more.
This will be the first year that the Academy has been piloted by Toh Kheng Huat, whom the Vice-Chairman and CEO of APIMA, Omnicome Group, Tim Love, says he is looking forward to working with. Toh Kheng Huat, an experienced mentor to young marketers and communications specialists, also works as a marketing coach, training individuals as well as corporations in areas relating to social media, public relations and marketing.
Tailored from the Festival’s content program, the Academy will integrate world-class forums and seminars into sessions structured around six key learning areas: Why creativity matters for today’s successful brands; Understanding how brands are successfully integrating creativity into their strategies; Creative effectiveness – the measurable nature of creativity and why it has proven impact on business; The impact of digital – how technology has revolutionized creativity in communications; The modern brand; Managing the creative process – how to get the most out of our agency.
The program will also incorporate presentations by some of the greatest leaders of the industry from the region. Speakers at this year’s Academy will include Unilever brand manager Kaarthik Subramani, Omnicom Media Group APAC CEO Barry Cupples, Lowe and Partners regional president Rupen Desai and Yusuf Hatia, Managing Director of Client Services for Fleishman-Hillard, India.
“We’re delighted that for a second year in a row we can provide a dedicated marketers academy which will serve to teach and inspire the young generation of marketers by providing essential training,” said Spikes Asia’s festival director, Myriam Coupard. “They will learn a huge amount in just three days, coming away creatively stimulated with a greater knowledge of industry trends and client/agency relationships.”
This year’s exciting Academy will span all three days of the Spikes Asia Festival for Creativity. Students will graduate from the Academy at a special ceremony, which will take place at the end of the Festival.
