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Global News
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages – Kantar Millward Brown
NEW YORK CITY – Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business,…
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Global News
Publicis One launches Prodigious in Vietnam
HO CHI MINH CITY – Publicis One Vietnam announces the launch of Prodigious Brand Logistics, a cross-media content creation company…
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Global News
The WARC Awards – Effective Content Strategy shortlist announced
LONDON – The second of three shortlists of The WARC Awards, a new global competition honouring the effective use of…
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Global News
R/GA expands APAC creative leadership, appoints Bob Mackintosh as VP ECD
SYDNEY – R/GA, the Company Connected by Design, has announced Bob Mackintosh as VP Executive Creative Director, APAC. He will be based…
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Global News
Cannes Lions: Facebook announces film competition
CANNES – Everyone has a story, one that might ignite laughter, tears, love or anger. From monumental life events to…
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Philippine News
A rare 3Peat: McDonald’s PH brings home 3-peat Grand PANAta and the first-ever Hall of Fame title at the 2017 PANAta Awards
MANILA – McDonald’s widely recognized marketing campaigns in 2016 scored several wins at recently concluded industry and advertising awarding events.…
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Global News
Publicis Communications Greater China CEO, Michael Lee, recognized with Nobel Laureates Honorary Fellowship & Asian Chinese Leadership Award
HONG KONG — Before a distinguished group of more than 300 social and political leaders gathered in Hong Kong Baptist…
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Can creativity drive inclusive economic growth?
MAKATI CITY – Since the late 1900s, the concept of the creative economy has gained widespread recognition and growth in…
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Campaign Spotlight
Campaign Spotlight: Mercado McCann draws humorous comparisons to real life problems in its first work for Philco Appliances
BUENOS AIRES — Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to…
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Videos
adoboLive: Matt Eastwood, Chief Creative Officer of J. Walter Thompson Worldwide comments on Tambuli Asia-Pacific Awards 2017 Jury deliberations
Eastwood talks about his experience as Executive Jury chairman at the Asia-Pacific Tambuli Awards 2017, the quality of work submitted,…
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Going bad to do good
MAKATI CITY – How can being bad produce something good? Merlee Jayme, “Chairmom” and Chief Creative Officer of Dentsu Jayme…
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Global News
The Cannes Lions App puts the Festival firmly in the palm of your hand
CANNES – Browse and filter the content sessions to suit the themes that interest you, save them to a personalised…
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Global News
BREAKING NEWS: Havas appoints Valerie Madon as Chief Creative Officer for Southeast Asia
SINGAPORE – Havas announces the appointment of celebrated creative personality Valerie Madon to the dual role of Chief Creative Officer…
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