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Digital News
Yahoo DSP expands offerings with new identity testing capabilities for insight gathering
SINGAPORE — Yahoo announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo DSP. The…
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Campaign Spotlight
‘Like a Magnum’ is never as good as the original, says Lola MullenLowe Madrid’s latest for the classic stick ice cream
LONDON, UK — Magnum, the classic stick ice cream born in 1989, is launching a new campaign that cleverly emphasizes…
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Insight & Intelligence
Accenture’s 17th annual Life Trends report reveals global shift in life goals and planning
MANILA, PHILIPPINES — Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than…
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Campaign Spotlight
Publicis Groupe sends out personalized ‘thank you’ films to 100,000 of its employees
PARIS, FRANCE — After a year where Publicis Groupe achieved a lot of firsts – first on organicgrowth, first on…
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Brand & Business
Samsung brings Stray Kids closer to Stays with the SM Megamall-exclusive SLBS Collection for Galaxy devices
MANILA, PHILIPPINES — From Gangnam to Los Angeles to Harajuku, Samsung is now bringing SLBS Studio to the Philippines with…
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Arts & Culture
The witch hunt is on as CCP National Threatre Live screens The Crucible on January 30 at Greenbelt 3
MANILA, PHILIPPINES — Picking up where the 2023 lineup for its first season left off, the CCP National Theatre Live…
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People
Virtue Worldwide names Abhishek Malik as Associate Creative Director for India office
MUMBAI, INDIA — Virtue Worldwide, the agency powered by VICE Media Group, has announced the appointment of Abhishek Malik as…
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Campaign Spotlight
Hello bank! goes ‘online and better’ in new campaign by Marcel that underlines no compromises with the digital bank
PARIS, FRANCE — With the increasing digitalization of banking practices, online banking will increasingly become “THE” bank for independent customers…
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Press Release
Brand characters prove to be more effective than celebrities in Super Bowl ads, according to System1 report
LOS ANGELES, USA — Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1…
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Campaign Spotlight
Midea turns Icelandic winter into a Hawaiian Paradise
KLEIFARVATN, ICELAND — At the end of December 2023, Iceland, known for its icy landscapes and long, cold winters, witnessed…
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People
Kode welcomes Sophia Melvin as Head of Marketing and PR
LONDON, UK — London-based production studio KODE has welcomed Sophia Melvin to its team as Head of Marketing and PR.…
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Campaign Spotlight
Publicis•Poke and Renault UK imagine how cars play in the collective future
LONDON, UK — Publicis•Poke’s new work for Renault UK, “renault. rethink.” is a brand campaign asking the UK to rethink…
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Events
One fateful night with Philippine Philharmonic Orchestra
MANILA, PHILIPPINES — The Philippine Philharmonic Orchestra (PPO) ushers the new year with an enticing evening spotlighting the brilliance of master composers…
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