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Digital News
Brand and Business: 5G to Roll out in the Philippines Before the Year Ends as PLDT-Smart and Cisco Announce their Partnership
(From left to right: PLDT SVP and Head of PLDT-Smart Enterprise Business Juan Victor Hernandez, PLDT-Smart Chief and chief technology…
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Campaign Spotlight
Campaign Spotlight: Ogilvy’s campaign for Trebor, ‘Give me Strength,’ is a Comic Relief to Everyday (Annoying) Situations
MANILA, PHILIPPINES – Ogilvy’s campaign for the British confectionery Trebor puts the comic relief in everyday situations that makes us all uncomfortable;…
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Campaign Spotlight
Campaign Spotlight: ANA Japan Airlines Takes You to the Skies in their Latest Campaign
MANILA – VML Y&R’s latest campaign, ‘Japan Elevated,’ for All Nippon Airways Global lets you experience Japan in the skies. …
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Philippine News
Campaign Spotlight: Unilever Opens Shampoo-Refilling Kiosks in Three Malls
(Photo via allthingshair) MANILA, PHILIPPINES – After launching the first Beauty & Personal Care Summit in Tagaytay on March…
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Global News
On the Tweet that Sparked a Debate about Being Creative vs Being a Creative
Creativity as a term has hounded the advertising industry since its birth. In a way, it has become almost synonymous…
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Uncategorized
Technology: Business Software Alliance taps Philippine Government to collaborate on Illegal Software Crackdown in the Country Through their Campaign ‘Legalize & Protect’
MANILA, PHILIPPINES – While the digital economy is steadily growing in Southeast Asia, the use of unlicensed software still persists.…
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Global News
Campaign Spotlight: Little Swan allegedly heists ‘Never Stand Still’ print campaign of Hong Kong Ballet by Design Army
A washing machine manufacturer is under fire for recreating three photos from Design Army’s ‘Never Stand Still’ campaign for the…
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Campaign Spotlight
Campaign Spotlight: Levi’s kicks off #IShapeMyWorld Campaign with four Influential Filipinas for the National Women’s Month
Four Filipinas took the center stage of Levi’s #IShapeMyWorld campaign’s launch on March 1. Al Jazeera correspondent Jamela Alindogan, lupus…
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Campaign Spotlight
CAMPAIGN SPOTLIGHT: GIGIL’s New Campaign for Novuhair Says that Unlike Hair, There are Some Things you can Bring Back
Ideas agency GIGIL makes a new approach to hair loss prevention with their latest campaign for Novuhair: Hold On. Novuhair…
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Global News
In Memoriam of the Fashion Enigma
Karl Lagerfeld is many things but not predictable. On February 19, Chanel’s creative director with the tailor-fit tuxedo, tight ponytail…
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Campaign Spotlight
CAMPAIGN SPOTLIGHT: Lynx and 72andSunny Amsterdam’s latest campaign is for audiophiles and groom-savvy men
As a global phenomenon through YouTube and Reddit, ASMR is Lynx’s latest marketing strategy for their newest campaign, “Lynx Shavetorials.”…
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Philippine News
Celebrating the life and legacy of National Artist Francisco Mañosa
Manila, as the melting pot of the country, has a bounty of foreign influences in architecture: roman columns, overhung second…
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Campaign Spotlight
CAMPAIGN SPOTLIGHT: McDonald’s Reunites Comedic Duo for their Latest Campaign
A classic comedy duo for an equally classic food pair. This is the secret behind McDonald’s latest campaign for their…
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