Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Visa welcomes pole vaulter EJ Obiena as part of Team Visa for Olympic Games Paris 2024
MANILA, PHILIPPINES — Visa, the Worldwide Payment Technology Partner of the Olympic and Paralympic Games Paris 2024, has revealed a…
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Continuous learning takes center stage as 4As Philippines welcomes new board for 2024-2025
MANILA, PHILIPPINES — The Association of Accredited Advertising Agencies of the Philippines (4As) has welcomed its Board of Trustees for…
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How HW-Angs sets the standard in the competitive events industry in the Philippines
MANILA, PHILIPPINES — It goes without saying that the events management industry in the Philippines is highly competitive. Staying abreast…
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Slingshot champions creative media effectiveness with launch of Creatalytics
SYDNEY, AUSTRALIA — Creative media agency Slingshot has launched Creatalytics, a proprietary tool bringing creative and analytics together for brands…
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Interpublic Group launches Adobe-powered marketing platform to boost ideation, creation and productive with generative AI
SINGAPORE — Interpublic Group (IPG) announced a global partnership with Adobe to power content creation and activation across the company’s…
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Ortigas Malls opens Shell electric vehicle charging station at Estancia Mall and Greenhills
MANILA, PHILIPPINES — Ortigas Malls and Shell Philippines are strengthening their commitment to reducing carbon emissions in the Philippines by…
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Ikea Philippines strengthens commitment to quality but affordable pieces with price reduction
MANILA, PHILIPPINES — Swedish home furnishing brand IKEA announces even lower prices on 430 of its most loved products starting March…
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PepsiCo underlines brand growth and engagement boost via TikTok Shop optimization
MANILA, PHILIPPINES — TikTok Shop Philippines continues to showcase its transformative impact on the digital commerce landscape, redefining the shopping…
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Okada Manila maintains Forbes 5-Star rating for the fifth year, with The Retreat Spa also retaining shining recognitions
MANILA, PHILIPPINES — In a remarkable display of sustained excellence, Okada Manila proudly announces its fifth consecutive Forbes 5-star rating, affirming…
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UP Fair 2024 ignites with Smart Communications as Platinum Sponsor
MANILA, PHILIPPINES — Smart Communications (Smart), the wireless arm of PLDT, lit up the University of the Philippines Diliman’s (UPD) annual…
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Foundever is working hand-in-hand with DOLE to boost employability of Filipino youth
MANILA, PHILIPPINES — Foundever, a global leader in the customer experience (CX) industry, has partnered with the Department of Labor…
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Teleperformance Philippines deepens commitment to Pasig City with Skills Training to Employment Program
PASIG, PHILIPPINES — Following the launch of the Skills Training to Employment Program (STEP) in 2023, Teleperformance in the Philippines, a…
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