Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Century Tuna celebrates health and fitness and the ‘Best You Ever’ with Superbods Underpants Run
MANILA, PHILIPPINES — Wearing their unique and creative costumes from superheroes to tuna cans, the 36 Century Tuna Superbods finalists…
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Jung von Matt invests in collective creative learning for staff, rents a hostel for Cannes Lions accommodations
CANNES, FRANCE — The Cannes Lions International Festival of Creativity seems to get more expensive and exclusive every year, but for creative…
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Rhian Mason appointed Head of Cultural Design for Clemenger BBDO’s Chemistry Set
MELBOURNE, AUSTRALIA — Clemenger BBDO has taken the next significant step in its evolution, unveiling Social, PR & Influence practice…
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Philippine Airlines celebrates Independence Day with its ‘Filipino Flicks’ catalogue featuring the best of local films
MANILA, PHILIPPINES — It’s time to sit back and immerse yourself in Filipino pride while up in the air as…
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Beach Hut Sunscreen hosts women’s football tournament in sunny Boracay
BORACAY, PHILIPPINES — Beach Hut Sunscreen, the top beach sunscreen in the Philippines, continues to make waves as a true…
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Havas Play and SG Sports, Media, and Entertainment forge strategic partnership in India
GURUGRAM, INDIA — Havas Play, Havas Media Network’s global brand dedicated to earning consumers’ attention and creating enduring business impact…
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Industry veterans Steve Martin and Jamie Wynne-Morgan join MSQ to lead new global agency
LONDON, UK — Steve Martin and Jamie Wynne-Morgan, who created and developed the award-winning M&C Saatchi Sport & Entertainment agency over…
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Recruitment platform Borderless PH launched by Aya Montebon and Tony Harris
MANILA, PHILIPPINES — A new recruitment platform called Borderless PH has been launched by two industry veterans and former colleagues…
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GCash celebrates Independence Day in New York with fellow Filipinos
NEW YORK, USA — GCash, the Philippines’ leading finance app and largest cashless ecosystem, took part in Independence Day commemorations…
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Mober drives green logistics further with Clime Capital investment amounting to PHP 350 million
MANILA, PHILIPPINES — Mober, a frontrunner in green logistics services in the Philippines, has garnered an investment of up to US$6…
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PLDT and Smart commit to DEI and human rights for Pride Month
MANILA, PHILIPPINES — PLDT and its wireless unit Smart Communications (Smart) reiterated their commitment to upholding diversity, equity, and inclusion…
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McCann Worldgroup tops 2023 Global Effie Index as Most Effective Agency Network
NEW YORK, USA — Effie Worldwide has announced the 2023 Global Effie Index, the annual ranking of the companies behind the…
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Dove’s new haircare range solves Filipinas’ damage concerns
MANILA, PHILIPPINES — A recently published study by global beauty brand Dove titled “The Silent Epidemic of Damaged Hair: The True…
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