Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Adobe enables AI generation for on-brand content creation and production
SINGAPORE — Adobe has announced the new Adobe Express for Enterprise, which will empower businesses to accelerate marketing content creation…
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TikTok Shop fuels nationwide success for Josefina’s Homemade Food in Bicol
BICOL, PHILIPPINES — The rise of ecommerce has ushered in a new era for small and medium enterprises (SMEs) worldwide,…
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Skull & Crown crafts unforgettable cocktail experiences in Honolulu with Tanduay Rum
HAWAII, USA — When one envisions Hawaii, pristine beaches, majestic mountains, and a laid-back island lifestyle typically come to mind.…
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Mondelēz International hosts ‘Responsible Marketing to Children’ session for marketers, with the help of experts and child psychologists
MANILA, PHILIPPINES — As one of the most prominent snack companies in the world, Mondelēz International’s snacks have been enjoyed…
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Cultural Center of the Philippines advances Zero Theater to combat climate change
MANILA, PHILIPPINES — Increasing its efforts to advocate the fight against climate change and raise awareness on environmental issues, the…
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FedEx marks 40th Anniversary with Gawad Kalinga beach clean-up in Zambales
MANILA, PHILIPPINES — FedEx Express (FedEx), a subsidiary of FedEx Corp. and one of the world’s largest express transportation companies,…
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COMCO MEA earns spot on Caterer Middle East’s prestigious F&B PR Power List
MIDDLE EAST and AFRICA — COMCO Middle East & Africa (COMCO MEA), the Dubai-headquartered communications agency of COMCO Mundo League…
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Dairy Queen’s Ultimate Ube collection debuts with 7 new treats
MANILA, PHILIPPINES — Among the many food items in Filipino cuisine that have come to represent Philippine culture, few can…
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TikTok unveils Change Makers Program to support purpose-driven creators worldwide
MANILA, PHILIPPINES — Building on its ongoing commitment to foster a global community passionate about using #TikTokforGood, TikTok has introduced…
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Coca-Cola celebrates K-pop fandom with new Coca-Cola Creations limited-edition flavor and experiences
MANILA, PHILIPPINES — Coca-Cola has dropped the newest addition to the Coca-Cola Creations lineup: Coca-Cola K-Wave Zero Sugar. Offering a…
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Nestlé boosts F&B growth on TikTok Shop through ACE strategy implementation
MANILA, PHILIPPINES — TikTok Shop has become a pivotal player in digital commerce, reshaping consumer interactions with ‘Shoppertainment’, a unique…
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Globe adds deafness sensitivity training in efforts to be more inclusive
MANILA, PHILIPPINES — When Cristina Guanzon joined Globe just this March, she found no trouble collaborating and blending in. Even…
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