GLOBAL, MAY 17, 2013 – Top communications firm Ketchum has announced the addition of four senior-level hires to Ketchum Digital, the firm’s full-service group specializing in Web design and development, interactive strategy, video production and multimedia development.
Phil Swire is Senior Vice President, Digital Strategy and Technology. Based in New York, Swire spearheads Ketchum’s development function in the United States and oversees technology strategy across the network. He joins Ketchum from PricewaterhouseCoopers, where he was a head of digital strategy practice.
Matt Browher is Senior Vice President, Digital Strategy. Working out of Atlanta, he leverages his expertise in strategy development, interactive marketing and team management, which he honed at previous jobs in Digitas and in FleishmanHillard in Atlanta.
Amy Andrieux is Vice President, Multimedia Content and Strategy. Based in New York, Andrieux oversees the Ketchum Digital video group, helps manage content strategy for the United States and works to help Ketchum Digital’s multimedia capabilities evolve. She formerly worked as editorial director at MTV World, where she developed and led editorial strategy for the company’s online portals.
Kristen Massaro is Vice President, Digital Strategy. Working out of New York, Massaro handles a number of key accounts such as Gillette and Michelin and also supports other markets managed by the Ketchum network, especially the Southern United States region. She was previously with Emanate, a sister agency to Ketchum that handles public relations, where she handled digital and social strategy.
These four new hires bring cross-disciplinary expertise from various spheres to help inform Ketchum’s strategy, marketing and content development.
