ASIA-PACIFIC – SINGAPORE, AUGUST 26, 2013 -Eleven forums exploring topics around three important themes are set to inform and inspire delegates at Spikes Asia 2013 Festival of Creativity, encouraging audience participation and discussion through smaller and more dynamic sessions.
During the first day of festival, four agencies will discuss ‘Creative Talent Management’. Draftfcb will touch on new ways of working as traditional creative autonomy is replaced by group synergies. eYeka will take a look at agency business model as the emphasis shifts from creation to curation. The best tips to structure a creative agency to deliver in a rapid-response manner in the new fluid world will be given by Iris Worldwide. The challenges of retaining talent in emerging, fast-growth markets will be tackled by Wolff Olins, in addition to giving tips to build a strong internal culture.
On the second day of the festival, four agencies will highlight ‘Consumer Insights and Understanding People.’ BBDO Asia will introduce ‘The Chemistry of Creativity’ with a whistle stop tour of the effect of creativity on the brain and the chemistry of communications.
Delegates will be brought to the world of fashion and luxury, inspiration and idea-generation by Fashion’s Collective.
Media Innovation Group will allow the delegates a closer look at the world from the consumers’ perspective in a session that is part gadgetry, part story-telling, part magic show.
The body language of successful brands and how it is used to communicate with and engage with customers will be the main focus of Omnicom’s forum..
The festival concludes with ‘Creativity in Social’, where will be the theme for the last day of Festival.
Getty Images will explore changing visual trends and the meaning of imagery in transmedia advertising, as well as the wider visual culture; and Isobar will talk about the lack of creativity in social campaigns and what can be done about it, with examples of great, insightful creative from Facebook and Twitter.
Lastly, Jack Morton will present show how many Luxury brands have underutilized social as a tool to reach affluent consumers and show how it can be done effectively.
These insightful sessions goes along with 33 seminars that are lined up during the Spikes Asia 2013 to be held on September 15-17 in Suntec, Singapore.
