Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Happiness Saigon enables Dat Bike ebikes to power small businesses during blackouts in Vietnam
HANOI, VIETNAM — How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam,…
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How STEM talents can shape the future with HTX and Blak Labs
SINGAPORE — Creative agency Blak Labs Singapore has worked with HTX (Home Team Science and Technology Agency) on a recruitment…
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Football legends Henry and Beckham surprise fans in new Walkers campaign by VCCP
LONDON, UK — Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a…
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Bitburger and Serviceplan celebrate togetherness through football
HAMBURG, GERMANY — Football has the power to connect people. With the claim, “Bitte Let’s Celebrate What Brings Us Together,” German…
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Prostate Cancer UK and VCCP London’s awareness campaign encourages early diagnosis
LONDON, UK — Prostate Cancer UK, the country’s largest men’s health charity, and internationally integrated communications agency VCCP London teamed…
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McCann Worldgroup Thailand partners with TCP Group to debut Ready Sparkling energy drink
BANGKOK, THAILAND — Creative agency McCann Worldgroup Thailand has partnered with the TCP Group, renowned for its pioneering and market-leading…
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Creative Cracker’s 15-second Keratinplus ad with Maja Salvador becomes internet sensation
MANILA, PHILIPPINES — An unknown agency rarely gets to crack a campaign that trends organically. Creative Cracker, the ad agency…
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SB19, BINI, SunKissed Lola, and Flow G collaborate on Puregold’s new music video
MANILA, PHILIPPINES — After weeks of building anticipation and dropping hints on their social media platforms, supermarket chain Puregold has…
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Ocado invites shoppers to let ‘Summer Come to You’ in new campaign
LONDON, UK — Ocado, the world’s largest dedicated online grocery retailer, reminds shoppers of its unbeatable range and seamless service in…
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This week’s top campaign picks put sweat, wrinkles, fruits, and mo in the limelight
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Unmasking gender bias in sports: A deeper look into Marcel Paris and Orange’s award-winning ‘WoMen’s Football’
NEW YORK, USA — At the recently concluded The One Show 2024 and D&AD 2024, the top ad in some…
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Heineken Silver pulls together Marvel Studios’ Deadpool & Wolverine to end bitterness
NEW YORK, USA — Heineken Silver announced that it will step into the Marvel Cinematic Universe (MCU) to celebrate the…
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Check your hearing with Deaf Thai Foundation and Cj Worx’s accessible testing initiative
BANGKOK, THAILAND — With 2.7 million Thais facing a growing risk of hearing loss, not just the elderly but also…
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