Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Publicis Conseil and Renault present playful ode to past and future for Captur E-Tech full hybrid
PARIS, FRANCE — The new Renault Captur E-Tech full hybrid has been eagerly awaited. As the flagship model in the Renault…
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VCCP and Cadbury’s ‘The big win win’ uplifts corner shop champions
LONDON, UK — Cadbury, in partnership with its global agency of record VCCP, has relaunched the integrated campaign “The Big Win…
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McDonald’s and Leo Burnett UK introduce official McNugget sharing contracts with ‘The pre-nug agreement’
LONDON, UK — McDonald’s UK and creative partner Leo Burnett UK have invited besties to make their commitment to share McNuggets…
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Delipap Oy launches gender-neutral period products catering to non-binary individuals
HELSINKI, FINLAND — The launch of Tampon for Men for transgender men during last year’s Transgender Awareness Week became a global…
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Droga5 London highlights shocking maternal health disparities for Sister Circle
LONDON, UK — Unbelievable statistics about maternal death rates and poor outcomes for pregnant women of color in the UK are…
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Income Insurance introduces Complete Cancer Care and Complete Critical Protect Plans through BBH Singapore
SINGAPORE — Income Insurance has launched its latest campaign, “Protection Made Yours | Critical Illness Plans,” created in collaboration with…
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Electriclime and Innocean take viewers on an imaginary journey to Mars for Kia EV9 series
DUBAI, UAE — Film production house electriclime and creative agency INNOCEAN have teamed up to bring the planet of Mars to…
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Timmie Pet Supplies partners with BLKW to encourage responsible dog ownership in Toronto
TORONTO, CANADA — The owners of a local pet store, Timmie Pet Supplies, noticed more and more dog poop being left…
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McCann, MRM, and Craft launch ambitious digital OOH campaign for L’Oreal in Bangkok
BANGKOK, THAILAND — McCann Worldgroup Thailand agencies, McCann, MRM, and CRAFT have worked together to launch an ambitious digital OOH campaign…
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The Good Company launches SchizAwards to challenge schizophrenia portrayals in cinema
PARIS, FRANCE — Mental illnesses are a frequent source of fodder for film and series creators, fueling the collective consciousness. However,…
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Xbox and McCann London create seven audio-learning journeys to support children’s learning while gaming
LONDON, UK — Video gaming brand Xbox and creative agency McCann London have launched a category-changing product innovation, Beyond Xbox: Field…
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Oreo and LePub Amsterdam introduce ‘Trust the twist,’ a playful approach to everyday decisions
AMSTERDAM, NETHERLANDS — OREO, the distinctive American black and white cookie brand, has introduced its new brand platform, “Trust The…
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From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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