Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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VCCP London’s tiny campaign celebrates Cadbury Mini Eggs’ big impact
LONDON, UK — Cadbury Mini Eggs are big — so big, in fact, that they’re the UK’s biggest-selling chocolate egg…
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MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
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Meet the Meowzer: a new perfect pet solution devised by Whiskas and Colenso BBDO
AUCKLAND, NEW ZEALAND — The whole world wants a dog. But what people are searching for tells a different story,…
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From women’s dreams taking flight to McDonald’s taking a ‘W,’ here are this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Leo Burnett Australia and Johnnie Walker host Mardi Gras Debutante Ball for Festival First-Timers
MELBOURNE, AUSTRALIA — Johnnie Walker continues to take bold steps towards progressing equality with its latest campaign in partnership with…
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K-pop group Seventeen’s BSS is the new face of Oppo Reno11 F 5G
MANILA, PHILIPPINES — Global leading smartphone brand OPPO has officially announced the appointment of BSS (SEVENTEEN) members – SEUNGKWAN, DK,…
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McDonald’s realizes WcDonald’s from anime and manga communities
MANILA, PHILIPPINES — Anime and manga often skirt copyright around popular brands by drawing recognizable versions but ever so slightly…
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We Fly With Her: Philippine Airlines keeps going further, with nine all-female-crew flights in a week
MANILA, PHILIPPINES — Philippine Airlines (PAL) has always been a pioneer in inclusivity in aviation, having trained and flown the…
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New spot from Serviceplan Arabia and Abdul Latif Jameel Motors – Toyota sector encourages generosity during Ramadan
JEDDAH, SAUDI ARABIA — A new Ramadan campaign from creative agency Serviceplan Arabia and passenger car division Abdul Latif Jameel Motors –…
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Dove Nepal goes deep on appreciation of women’s beauty and strength
KATHMANDU, NEPAL — For Women’s Day, Dove launched a special initiative in Nepal to honor and uplift women, emphasizing the significance…
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Angkas goes low budget on announcement and big on app upgrade
MANILA, PHILIPPINES — Angkas, the popular motorcycle taxi app, took a unique approach to promoting its latest upgrade — a…
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STAYC pays tribute to role models with Spotify K-Pop ON! single
MANILA, PHILIPPINES — K-Pop “TEENFRESH” pioneers STAYC released their Spotify K-Pop ON! (온) Single featuring their rendition of “FANCY” by…
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This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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