Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Betclic and Marcel introduce ‘Betclic Cam’ for live in-game player and referee perspectives
PARIS, FRANCE — In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris…
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Laser Clinics Group builds confidence with new brand and feel-good campaign via Ogilvy
SYDNEY, AUSTRALIA — Aesthetic treatment company Laser Clinics Group has unveiled a new global brand and category-breaking campaign running across…
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HomeLane and Talented turn traditional home decor ads upside down
BENGALURU, INDIA — HomeLane, renowned for its innovative interior solutions, has embarked on a creative journey with Talented to unveil…
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Air India spotlights classical and folk dance forms in safety video collaboration with McCann Worldgroup
GURUGRAM, INDIA — Air India, India’s leading global airline, unveiled Safety Mudras, the airline’s new in-flight safety video that seamlessly…
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Ginebra San Miguel’s ‘Lamang ang may tapang’ inspires Filipinos to rise above challenges
MANILA, PHILIPPINES — At 190 years, Ginebra San Miguel has become a part of the Filipino tradition — a companion, champion…
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Sassa Gurl stars in PUBG Mobile and Tinder’s February campaign, bringing match-making into the battlefield
MANILA, PHILIPPINES — PUBG MOBILE, the world’s leading mobile battle royale game, and Tinder, the world’s most popular dating app,…
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Biborg dreams up the ultimate accessory for Ubisoft’s new Skull and Bones
CALIFORNIA, USA — For the official release of its latest action-adventure game, Skull and Bones, on February 16, Ubisoft entrusted…
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Dito Telecommunity focuses its lenses on emerging Filipino talent with new spot starring P-Pop group Alamat
MANILA, PHILIPPINES — Many can lay claim to creating campaigns that celebrate the strength of a nation, but very few…
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McCann Worldgroup PH focuses this year’s #MyKwentongJollibee on second chances and daily actions of love
MANILA, PHILIPPINES — Jollibee is once again making hearts flutter with two new #MyKwentongJollibee short films, 30 Dates and To…
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Supertails and Green Chutney Films put the focus on all pet needs
MUMBAI, INDIA — Back with its epic deals, pet-care start-up Supertails’ newest ad for its “What the Fluff” sale hits…
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Robert Capa Contemporary Photography Center promotes peace through war photos from the last century
BERLIN, GERMANY — Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center…
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Lola MullenLowe and Magnum challenge seasonal ice cream norms
LONDON, UK — Ice cream is seasonal, and in winter, people often deny themselves the pleasure of Magnum in the…
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Spotify’s K-Pop ON! ‘First Crush’ campaign launches with Enhyphen’s exclusive ‘I need u’ cover
MANILA, PHILIPPINES — K-pop powerhouse ENHYPEN has just dropped their Spotify K-Pop ON! (온) Single featuring their soul-stirring rendition of…
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