Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Spotify’s K-Pop ON! ‘First Crush’ campaign launches with Enhyphen’s exclusive ‘I need u’ cover
MANILA, PHILIPPINES — K-pop powerhouse ENHYPEN has just dropped their Spotify K-Pop ON! (온) Single featuring their soul-stirring rendition of…
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Axa and Publicis Conseil team up for multi-country sustainability campaign
PARIS, FRANCE — Insurance company AXA has launched its new multi-country campaign on sustainability, developed by creative agency Publicis Conseil. According…
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Aditya Birla Finance and Dentsu Creative India unveil empowering campaign starring cricket star KL Rahul
MUMBAI, INDIA — Non-banking financial services company Aditya Birla Finance (ABFL) and creative agency Dentsu Creative India have launched a new integrated campaign titled “Ab Kahani Badlegi,” featuring cricket star KL Rahul as the…
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Baloise and Publicis Group open branch in world’s most dangerous city, Los Santos
ZURICH, SWITZERLAND— Insurance company Baloise has expanded into the virtual world. As of February 07, gamers can take out insurance…
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This week’s favorite spots offer unlikely stories of love, exploration and fandom culture
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Grab saves the day for late-gifters and procrastinators this Valentine’s season with Gigil
MANILA, PHILIPPINES — Grab Philippines wants to make its transport and delivery services top-of-mind this Valentine’s Day. The solution? Partner…
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KFC launches exclusive Fried Chicken Rings for 11 lucky couples around the world
BANGKOK, THAILAND — Love is in the air, and KFC Thailand is turning up the heat this Valentine’s Day with…
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Innocean’s Kia EV9 spot by David&Goliath tops ranks in this year’s Super Bowl ad survey
SEOUL, SOUTH KOREA / LAS VEGAS, USA — INNOCEAN, led by Global CEO William Lee, announced that the company’s Kia…
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WPP agencies pull out all the stops at the Super Bowl with these star-studded and memorable campaigns
LAS VEGAS, USA — Around 123.4 million people tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers…
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Dove urges foreign tourists to question stereotypes created about women’s bodies during Brazil’s Carnival
SAO PAULO, BRAZIL — According to a survey by personal care brand Dove, 80% of Brazilian women reveal feeling uncomfortable…
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My Kwentong Jollibee goes real and raw for Valentine’s
MANILA, PHILIPPINES — Less cinematic, more authentic. For Jollibee‘s much-awaited Valentine’s series, “My Kwentong Jollibee” has transcended from inspired stories to…
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Heineken says ‘Cheers to the real hardcore fans,’ but they aren’t who you think
AMSTERDAM, NETHERLANDS — Brewing company Heineken has kicked off the UEFA knockout stages with its new campaign building on the…
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Tanduay champions local bars and bartenders with Cocktail Culture series
MANILA, PHILIPPINES — The bar scene in the Philippines is thriving, and alcoholic beverage company Tanduay aims to highlight the…
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