Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Innocean’s Kia EV9 spot by David&Goliath tops ranks in this year’s Super Bowl ad survey
SEOUL, SOUTH KOREA / LAS VEGAS, USA — INNOCEAN, led by Global CEO William Lee, announced that the company’s Kia…
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WPP agencies pull out all the stops at the Super Bowl with these star-studded and memorable campaigns
LAS VEGAS, USA — Around 123.4 million people tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers…
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Dove urges foreign tourists to question stereotypes created about women’s bodies during Brazil’s Carnival
SAO PAULO, BRAZIL — According to a survey by personal care brand Dove, 80% of Brazilian women reveal feeling uncomfortable…
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My Kwentong Jollibee goes real and raw for Valentine’s
MANILA, PHILIPPINES — Less cinematic, more authentic. For Jollibee‘s much-awaited Valentine’s series, “My Kwentong Jollibee” has transcended from inspired stories to…
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Heineken says ‘Cheers to the real hardcore fans,’ but they aren’t who you think
AMSTERDAM, NETHERLANDS — Brewing company Heineken has kicked off the UEFA knockout stages with its new campaign building on the…
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Tanduay champions local bars and bartenders with Cocktail Culture series
MANILA, PHILIPPINES — The bar scene in the Philippines is thriving, and alcoholic beverage company Tanduay aims to highlight the…
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DBS Bank and The Secret Little Agency introduce limited edition fragrance for Chinese New Year prosperity
SINGAPORE — As part of the Chinese New Year festivities, DBS Bank launched its very own perfume, “HUAT Eau De…
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Unilever’s OMO and MullenLowe Mishra present moving Tet festival ode in Vietnam
HO CHI MINH, VIETNAM — Unilever‘s laundry detergent brand OMO has collaborated with creative agency MullenLowe Mishra to produce a…
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BBDO Singapore and Livewire innovate the gaming world with healthcare-themed Fortnite map
SINGAPORE — When the “Power of Care” campaign was launched, it was designed to connect individuals on a deeply personal…
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Spotify celebrates a decade of K-Pop ON! with special singles by Enhypen, Shownu X Hyungwon, and StayC
MANILA, PHILIPPINES — Spotify has announced anniversary celebrations for K-Pop ON! (온), its global K-Pop flagship playlist dedicated to giving…
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From the 2 AIs falling in love to an online movement to overthrow the mythical Dragon, here are our favorite campaigns of the week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness…
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FCB Shout tells a different type of Chinese New Year Story with RHB, highlighting neurodiversity and inclusivity
KUALA LUMPUR, MALAYSIA — Titled Acceptance, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB…
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Maybank Malaysia listens in on the silent world of the deaf community in CNY spot by Grey Singapore and Mojo Films
KUALA LUMPUR, MALAYSIA — This year, Maybank‘s Chinese New Year film, Unspoken Connections, shines a spotlight on the deaf community,…
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