Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Grey Dubai uses AI to convert pain relief expressions into state of art visuals for Panadol
DUBAI, UAE — Panadol‘s latest campaign takes a different approach from the norm of pharmaceutical campaigns. Stepping away from a…
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South Korea transforms popular tourist destinations to the style of world-class painters
MANILA, PHILIPPINES — Released on October 24 by the Ministry of Culture, Sports and Tourism and Korea Tourism Organization (KTO),…
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The world’s first carbon-negative ad, a horror-like reminder, and a special Filipino Christmas shine in this week’s top ad stories
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Karl Fazer uses its distinctive blue to snag a front-page minimalistic ad
HELSINKI, FINLAND — Karl Fazer’s blue color has been a promise of quality and deliciousness over a century. The print…
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HSBC charts a course for financial freedom with Hong Kong actress Louise Wong
SINGAPORE — Banking and financial services organization HSBC has launched its new integrated marketing campaign that inspires people to envision…
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Watsons, EON Group, and Quezon City Local Government create The Swarm to raise awareness against Dengue
MANILA, PHILIPPINES — Tapping into the creative industry, the EON Group worked with Aijalonica Lei, Ennuh Tiu, and the House…
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Rainy days bring free data with Giga! and Grey Singapore collaboration
SINGAPORE — Giga! ‘s customers will have one less reason to complain about the rain during this monsoon season because…
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The sun gets its own horror movie in Queensland Health’s latest sun safety campaign
QUEENSLAND, AUSTRALIA — Public health service Queensland Health and creative agency CHEP Network Brisbane have launched a new sun safety…
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Marian Rivera partners with Personal Collection to introduce Great Life Coffee in the Philippines
MANILA, PHILIPPINES — Personal Collection (PC) has introduced Great Life Coffee in the Philippines, with acclaimed actress Marian Rivera as the…
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Experience simple happiness with Jolin Tsai in McDonald’s Taiwan’s 40th Anniversary
TAIPEI, TAIWAN — McDonald’s Taiwan is celebrating its 40th anniversary in 2024, kicking off a full year of festivities with a campaign called “Simple Happiness,” conceptualized by…
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A year later, director JP Habac recounts how his first collaboration with IKEA Philippines “Hapag” changed his expectations on ads
MANILA, PHILIPPINES — As a nation rooted in family bonds, Filipinos take every opportunity to celebrate and gather with loved…
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Uniqlo holiday collection benefits Peace for All charity project
MANILA, PHILIPPINES — Global apparel retailer UNIQLO announced the worldwide release of four new designs for its ongoing PEACE FOR…
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Swedish energy company creates world’s first carbon-negative radio ad
STOCKHOLM, SWEDEN — A human exhales 4%carbon dioxide with every breath, a natural consequence of breathing and speaking. However, for…
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